Tweet Your Way to Success
Twitter recently posted its second-quarter earnings. While the company’s revenue exceeded expectations, it reported not feeling fully satisfied with the amount of user-growth. I found this to be shocking considering Twitter is the largest platform for third-party content with the number of tweets averaging around 500 hundred each day from over 300 million users. Twitter […]
Let Your Brand Decide: Journalist, Influencer, or Both
In recent years we have seen a rise in the number of blogs and social networks that include Facebook, Twitter, and Snapchat. Consequently, brands have experienced a flood of both positive and negative opinions coming from user reviews and online word-of-mouth messaging. This should come as no surprise considering it is an age-old fact that […]
How to Combine LinkedIn Company Accounts Without Losing Followers
Having a strong brand on social media is important not only for a company, but also for the user who is trying to learn more about the services it provides. If a company has multiple accounts on one social media platform it can cause confusion. Many times someone who is foreign to an organization will […]
Uber-Cool Creative Campaigns
Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like,” conceived by […]
Will Facebook’s “Instant Articles” Change How We Consume the News?
Since the advent of the Internet, news outlets have been looking for innovative ways to monetize their content and cope with readers transitioning to digital news consumption. The rise of digital content coupled with increased social media use has led to a shift in how people consume the news today. Capitalizing on the changing consumption […]
Reflections on Attachmate
For the past seven years, we have had the pleasure of working with Attachmate, one of the world’s most established software brands. Attachmate’s business is rooted in providing technologies that help companies extend their investments in mainframes and other host data systems. While terms like “terminal emulation,” “DMSII” and “DoD PKI” were new to us when […]
Social Media: What’s the Frequency?
As a communications advisor to clients in the tech industry, I am frequently asked how to leverage social media as part of an integrated PR strategy. Clients are often curious to know when and how often they should post and what their content should look like. Many clients are also now starting to think about […]
Infographic: 5 PR Takeaways From Social Media 2014
Before getting too settled into the new year, it’s always wise to take a look back at last year to see what we can learn moving forward. In that spirit, I thought to share an infographic I stumbled across from digital marketing agency Didit that offers a nice, concise wrap-up of social media in 2014. […]
Seattle Rallies to Support Diabetes Community
670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was […]
Should Brands Say “Ello” to the New Ad-Free Social Network?
The new social media site Ello has exploded in popularity recently among people seeking a social network that doesn’t fill their feed with advertisements. AdWeek reported that the invitation-only site is receiving 45,000 hourly requests to join, which is far more than the fledgling site can handle. This leads brands to wonder – what is […]