Tips for Leveraging Twitter’s New Analytics Dashboard
Have you ever wondered how many people actually read your tweets? Now that Twitter has made its analytics dashboard available to everyone you can find out. The dashboard, which was previously only offered to advertisers and verified accounts, provides details on your tweets’ engagement as well as follower demographics. You can check it out at […]
What PR Pros Should Know About Facebook’s Latest News Feed Update
Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news […]
The Art of Apologizing on Twitter
As Twitter’s popularity and user base have rapidly grown in the last eight years, companies have used this as an opportunity to engage customers on the social networking and micro-blogging site. Twitter has become a medium for entertainment, news, product releases and reviews, as well as brand building. However, the instantaneous, small word-count tweet can […]
Four Ways to Supercharge Your LinkedIn Sponsored Updates
LinkedIn recently revamped its Sponsored Updates advertising option with the release of Direct Sponsored Content, a solution that allows users to test, tailor and target messages before publishing them. Prior to the update, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, which limited the ability to test […]
Reddit Live Hits the Interverse – 6 Things to Know About the New Live-Blogging Feature
Last month, Reddit announced the release of Reddit Live, its own live-blogging feature. The “breaking news” platform allows Redditors to create their own live blogs via subreddits and invite contributors to post real-time updates. Unlike traditional Reddit threads, Reddit Live threads update automatically—meaning anyone watching will receive instant updates without having to refresh the feed. […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]
Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities
Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, […]
Infographic: The State of Social Media for PR Pros
Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros. That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true […]
Making Sense of LinkedIn’s Publishing Capabilities
One of our clients recently asked us to come up with ideas to create visibility for C-level executives who are interested in building their personal brands in conjunction with building the corporate brand. It was a fun assignment and we outlined several strategies for helping them. One of these focused on regularly contributing content on […]
Who’s the “Scumbag” Now?
On May 5, our very own Seattle Department of Transportation (SDOT) posted a tweet that received a large amount of backlash. In an attempt to deliver a traffic update with a touch of humor, SDOT referenced the popular meme “Scumbag Steve.” Referring to this meme, SDOT tweeted a picture of slowed traffic near the site […]