An Evolution of Change in Social Media: FB Newswire and LinkedIn Publishing
Social media is relatively new, but it has proven to be a vital element in the customer-engagement equation for businesses. With the constant changes taking place on social channels, it is important for companies to understand how to best use these valuable tools for gaining attention from target audiences. In particular, recent changes on Facebook […]
Infographic: The Best Times to Post, Pin and Tweet
Many articles have been written about the optimal times to post on social media, most with varying opinions, but on this we can all agree: Timing is everything. A recent infographic published by SurePayroll summarizes the best and worst times for posting, pinning and tweeting. According to the infographic: On Facebook, updates posted between 1 […]
Infographic: Think Your Company Doesn’t Need a LinkedIn? Think Again
When it comes to brand promotion, it can often be easy for companies to overlook the value of LinkedIn as a viable platform. Compared to its “trendier” cousins—mainly Facebook and Twitter—LinkedIn can come across as being more for personal job-hunting and networking purposes than for creative brand engagement and content marketing. That may be true […]
What the Future Holds for Anonymous Gossip Websites and Apps
Modern technology has created an array of outlets for the public to share their every thought and opinion. People turn to Facebook, Twitter, Instagram, Pinterest, blogs, and more to express themselves and share their views. Each outlet offers a different mode of expression, some through words, others through pictures. What these all have in common, […]
Online Media You Should Know
The Pew Research Center recently released its “State of the News Media 2014” report, which contains some unsurprising information about the growth of digital news consumption and publishing. Consumption of news on mobile devices and via social networks is still trending upward: About half of Facebook’s users read their news on Facebook for instance, whether […]
Parting the Sea of Selfies: Tips on Creating Effective Content From PR Newswire’s Michael Pranikoff
Content today is produced and consumed at a mind-blowing rate. From news to blogs to social media and multimedia, just about anybody these days with an Internet connection can add their own content to the mix. At the heart of all this content creation lies the selfie. More than just your average duck or kissy […]
Surprise! Science Provides Critical Insight Into Headlines: PR Pros and Hacks Can Realize Huge Increase in Content Sharing With Smart Word Selection
For many PR practitioners, describing our profession often includes some sort of caveat that PR is more of an art than a science. According to a recent article in Ragan’s PR Daily, this accepted understanding of the industry may be changing. In “Words that makes (sic) your headline more shareable,” writer Adrienne Erin shares a […]
Brands Use #TBT to Start Conversations
I recently wrote about “non-sexy” brands gaining popularity on social media. One of the ways they were doing this was by focusing on having conversations and interacting with their followers rather than simply fixing their followers’ attention on product promotion. Ragan’s PR Daily has highlighted yet another secret to gain momentum on social media: Use popular […]
Social, Search or Direct? How Viewers Get to News Matters & What It Means for PR
According to a recent, particularly fascinating Pew Research Center report, the path that readers take to arrive at a news site reveals a lot about their level of engagement with the outlet and its content. In other words, the amount of time someone spends reading an article or browsing an online site depends largely on […]
How to Merge Twitter Accounts – Without Losing Followers
Up until last week, one of our clients had four Twitter handles. At first, it made sense—a handle for each unique product and its unique audience. But we soon realized we could build a bigger, stronger social media presence with one handle to encompass it all. We were then faced with a dilemma: How could […]