Using Video to Communicate to the Masses
With today’s expansive digital media landscape, information is published and consumed faster than ever before. In order to capture the attention and mindshare of your key target audiences, it has become even more important to utilize rich, multimedia assets to accompany your traditional press materials. And while the infographic has become increasingly popular to convey […]
Leveraging Social Media for Fundraising: Our Presentation to WSCAP
In today’s world, organizations both large and small are all forced to do more with less. However, for nonprofit organizations that are already under constant pressure to run a lean operation, increase efficiencies and keep costs low, the need to raise money is a constant. The agencies that comprise Washington State Community Action Partnership (WSCAP) […]
Social Media and Election Campaigns
Remember what life was like before we had cell phones? It’s hard to recall what we did without the constant ability to connect with people and more recently, the persistent ability to connect to information with the increase in smartphones. Social media is another innovation that’s fast becoming an engrained part of both our personal […]
How to Increase the SEO of Your Twitter Account
There are many uses for social media sites such as Twitter, and regardless of your objectives, gaining influence, followers and social connections will help you get there. Rarely does an organization create a Twitter account with no hope of being found or followed. One of the key ways to have your Twitter handle found and […]
Should Every Business Invest in Social Media?
A couple months ago I came across a really interesting read in The New York Times that posed a thought provoking question: should every business invest in social media? My initial reaction was, of course! While the level of investment should definitely vary depending on an organization’s size, goals, and about a million other variables, […]
Facebook Tips for Companies: Archiving Live Chats
A client recently approached us about archiving Facebook chats in order to further engage their audience. Many companies find Facebook chats are an excellent way to maintain contact with their consumer base. Providing archives of these conversations is a helpful way to allow continued viewing of, and participation with these conversations. We did a little […]
Mitch Joel’s Keynote Speech on Shifting Paradigms Within PR/ Customer Service
This past April in Boston, Radian 6 hosted its Social 2011 User Conference. Designed for those who oversee and implement social media programs, the conference welcomed several distinguished keynote speakers, including Mitch Joel, the current president of Twist Image and New York Times’ bestselling author of the book Six Pixels of Separation. Joel delivered a […]
Lessons Learned in Social Media From a Reality TV Show?
Earlier this year, NBC debuted a new singing competition, The Voice, which at first glance seemed similar to FOX’s American Idol. Talented young performers all looking for their big break in the music industry by performing in front of celebrity judges or “coaches,” as The Voice coins them, including Christina Aguilera, Cee Lo Green, Adam […]
Transparency: How Much is Too Much?
As a PR professional, I consider transparency to be one of the most important principles of my job. As a rule of thumb, I tell myself and my clients that if you wouldn’t want your statement or actions popping up in an Internet search result, then you probably shouldn’t be saying or doing it. We’ve […]
What Not To Do in Crisis Communication
By now, everyone is aware of the News Corporation hacking scandal unfolding in England. Amidst the coverage, I came across an article from Forbes’ writer Robert Wynne who posted an interesting take on the scandal from a “what not to do” PR scenario. The article titled, “News Corp Hacks Public Relations Efforts,” outlined several PR […]