The Power of Infographics
Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult life and you’ll […]
Intel’s Museum of Me Marks Advancement in Creative Online Marketing
Ever thought about a museum dedicated solely to you? Intel did, and found marketing and branding gold. Following the concept of LinkedIn’s more basic “Connection Timeline,” Intel recently released the “Museum of Me,” (MoM) in which the viewer is able to tour a virtual museum display dedicated to his or her life – or at […]
Break Through Your Twitter Plateau
Twitter is one of the most valued social media platforms utilized today by organizations and brands who seek to engage and interact with their target audiences. However, if you have one of the 200-plus million registered accounts on Twitter responsible for driving more than 110 million tweets per day, it can be easy to get […]
Staying on Top of the Social Media Landscape
Adoption of social media platforms including Facebook, LinkedIn, Twitter and YouTube has been significant, and according to CMO.com it is anticipated that “CMOs will invest more in social media this year than ever before.” Earlier this year, CMO.com launched its 2nd Annual Guide to: The Social Landscape in an effort to capture the social media […]
The Value of LinkedIn vs. Other Social Media Networks
In case you missed it, there was study released today by ROI Research, Inc. stating that users think it’s more important to have a LinkedIn account than any other type of network. The news got me thinking about my use of social media and what constitutes as value around social media. I agree for professional […]
Is Your Company on Facebook?
Anyone who hasn’t been hiding under a rock knows that social media is not just for consumers anymore. While many companies have jumped on the social media bandwagon, a few still have not committed just yet. For those outstanding companies, getting started on Facebook can seem like a daunting task. If you find yourself in […]
YouTube Tips for PR Pros
Mashable has a regularly occurring series on its website called “The Social PR Guide Series.” One of the most recent contributions to this series focuses on YouTube, and how PR professionals can successfully implement and manage the solution within their companies. While many companies are becoming quite savvy at using social media sites such as […]
Formalizing Your Social Media Program
So you’ve got a Facebook page, a Twitter handle and a corporate blog, now what? Many organizations have realized the value social media can bring including increased brand awareness, improved customer relationships and thought leadership. While leveraging these platforms to educate and engage with key audiences is critical, oftentimes companies have several different handles, fan […]
The Face of Your Social Media Account
On Sunday night, we were reminded once again how prevalent social media is in today’s communications landscape and how quickly information is disseminated through platforms such as Facebook and Twitter. Prompted by President Obama’s announcement that Osama bin Laden had been killed, Twitter recorded the “highest sustained rate of Tweets ever,” an average of 3,440 […]
How Well Do You Know Your Social Media Policy?
With more than 500 million active users on Facebook and nearly 200 million registered accounts on Twitter (as last reported on Jan. 29, 2011 in Forbes), it is likely that your company is one of the many to have a presence on either one or both of these social media platforms. And it is even […]