How Well Do You Know Your Social Media Policy?
With more than 500 million active users on Facebook and nearly 200 million registered accounts on Twitter (as last reported on Jan. 29, 2011 in Forbes), it is likely that your company is one of the many to have a presence on either one or both of these social media platforms. And it is even […]
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
The Blogging Toolkit – Everything a Business Needs to Begin Blogging
Launching a blog can seem like an overwhelming task. Getting started is half the battle. At Communiqué, we have helped several businesses and nonprofit organizations create, launch and manage their blogs. For clients looking to launch a blog for the first time, we have developed a blogging toolkit that we customize for their particular needs. […]
Building Buzz in a Noisy Market
Launching a product or service is no easy feat, especially when you are entering a market that has been shaped by strong, established leaders and become saturated with other emerging players. How do you cut through the noise and differentiate your organization? How do you avoid becoming a “me too” scenario? We were recently reminded […]
It’s Not You. It’s Me: Breaking Up With Social Media
Losing fans, followers or subscribers can leave a painful feeling in the pit of your stomach. Twitter and Facebook don’t offer an explanation for this. Consumers are allowed to “unlike”, unfollow or unsubscribe without reason. This leaves the author or organization asking, why? What did I do? The cliché breakup line “it’s not you, it’s […]
Big, Digital Changes for The New York Times
This morning, The New York Times (NYT) announced sweeping changes to its subscription model, including some very intriguing digital options. Joining the ranks of The Wall Street Journal, the NYT will now offer limited free content online, and keep everything else available only to digital subscribers. The NYT claims this move “will strengthen our ability […]
Blogs: The Pillars of B2B Social Media Strategies
We often get questions from our clients, particularly in the B2B space, around the value of blogging. Do people really read blogs anymore? Why invest in a blog over Twitter or Facebook? How do you launch a successful blog? The reality is that today’s businesses are driven by data, insight and engagement with their target […]
Be Prepared for Human Error in Social Media
A few weeks ago, the American Red Cross – and its Twitter account, @RedCross – became the target of a number media blog posts and articles. The reason wasn’t another natural disaster response or a direct push for donations (although it did turn into a push for donations later). The attention was due to this […]
In Social Media, It Pays to Know Your Audience
Social media is so prevalent in our society that it’s easy to take for granted the fact that different platforms may have different audiences. For example, your followers on Twitter probably don’t know you as well personally as say your Facebook friends. Similarly, LinkedIn is traditionally the place for professional interaction rather than sharing personal […]
Super Bowl Ads Get More Than Their :30 of Fame Through Social Media
While America waited for the Green Bay Packers and Pittsburgh Steelers to kick off on Sunday afternoon for Super Bowl XLV, millions of viewers had already previewed some of the ads that were set to air during the game. Each year, the hype and buzz of the commercials shown during the Super Bowl often garner […]