Facebook Aims to Help the Public Relations Industry
We talk about Twitter and its role in public relations a lot on the Communiqué blog. While we believe Twitter is a great tool and can be used to reach millions of people almost instantly, it is important not to ignore the biggest social media platform, Facebook. It not only dwarfs Twitter in the number […]
gdgt: A Social Platform for Gadget Lovers
Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block called gdgt (or gadget). gdgt is a social platform that enables users to connect with the community through gadgets, and connect with your gadgets through […]
Jennifer Gehrt to Present to Insight Venture Partners’ Portfolio Companies
Next week, Communiqué PR’s Jennifer Gehrt (@JenGehrt) will be in New York presenting to Insight Venture Partners’ portfolio companies. Jennifer will be facilitating two sessions on using social media effectively and strategically. Jennifer will share real-world examples and case studies to illustrate the impact social media can have for organizations. Additionally, Jennifer will outline best […]
Wildfire Interactive Provides Easy, Customizable Facebook Campaigns
Social media contests have the power to drive massive awareness and engagement for an organization. Earlier this year we blogged about the benefits these campaigns can provide both consumer and business-to-business (B2B) companies, as well as a case study about a successful Facebook campaign we launched. While we have experience developing and executing social media […]
New Research Highlights the Importance of Hyperlocal Networks
Did you hear about that car accident on Capitol Hill? What about the construction mess at the intersection of Pike and Pine? The new bakery that just opened around the corner? It’s not likely you’ll hear about what’s going on in your own neighborhood from your local newspaper, favorite TV news channel or radio station. […]
Social Media Provides Expression of What People Want
Businesses are using social media for a variety of communication objectives – providing customer support, sharing breaking news and offering promotional information. The power of these networks to easily and quickly gather real-time perceptions is unprecedented. Market research that used to take thousands of dollars and weeks if not months to complete, can now be […]
Social Media and Fundraising
A number of people have recently asked me about social media and its relation to fundraising. Some of the questions we have been asked include: How can we leverage social media to raise money for our nonprofit organization? Will our online or social media fundraising activities cannibalize our traditional fundraising activities? How do we set […]
Crisis Communication Planning and the Impact of Social Media
Last week, Jennifer and I had an opportunity to conduct a workshop on crisis communication at the Washington State Community Action Partnership Statewide Development and Marketing Conference. The goal of the training was to provide attendees with an understanding of the various types of crises and how to best prepare. We also spent time discussing […]
Our Survey for the Port of Kingston Passenger-Only Ferry
Recently we helped the Port of Kingston conduct a survey to gather feedback on its planned Passenger-Only Ferry service. We created the survey to determine how people would use the ferry, when they would ride it and their primary purpose for using the service. The survey was distributed via Facebook and Twitter between April 16 […]
Training Your Executives to Become Well-Versed in Social Media
I recently read an interesting interview in Mashable with Forrester Research’s CEO George Colony offering his perspective on why CEOs should be well versed in social media. While more and more companies and C-level executives are embracing social media as an effective tool to help meet business objectives, there’s a staggering amount of executives who […]