The Civil Beat: Is this the Future of News?
As print newspapers around the world are merging or moving to online-only versions, eBay founder and Hawaii resident, Pierre Omidyar is looking to develop the next generation of online news. According to a story we heard on April 22 on NPR, Omidyar is creating a subscription-only online news website for residents of Honolulu, called the […]
Social Media Contests Have the Power to Drive Massive Awareness and Engagement
We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence […]
Best of the Best: Social Media Conferences
A client recently approached Communiqué PR for a recommendation on the best social media conferences. His goal is to learn more about techniques and best practices for leveraging social media to better engage customers with blogs, social networks and video. He recognized he has a lot to learn as he continues to migrate from traditional […]
Accessing News: The Changing Face News
With the ascent of online news sources and the advent of social media, news is becoming portable, personalized and participatory. Now more than ever, people are accessing multiple media platforms to get their news. Recent findings from the Pew Research Center prove that “The overwhelming majority of Americans (92%) use multiple platforms to get news […]
The Golden Age of Op-Eds
Chas Edwards, publisher and chief revenue officer at Digg, believes “we are living in the golden age of op-eds, thanks to Twitter, Word Press and Facebook.” I agree with Chas that social media gives everyone a platform to share a point view, but what about traditional op-ed articles in newspapers? Are they dead or alive? […]
Thoughts on Corporate Social Responsibility
Recently Ellen Petry Leanse, head of enterprise marking communications with Google, sent me an article entitled “Leadership in the Age of Transparency,” published by Harvard Business Review (HBR). Ellen was on a panel I chaired at Enterprise Social 2.0 in Amsterdam and the article supported many of the remarks made in January by Ellen and […]
Reaching the Historically Underserved
Many companies and organizations struggle with how to best reach historically underserved communities. However, many organizations need to reach the communities if they are going to initiate change, drive new behaviors and educate people. Consider the work of our first lady, Mrs. Obama. She has a strong commitment to curbing childhood obesity and recently has […]
Digital Reporting Continues to Change the Face of Journalism
On Monday, the New York Times ran an interesting article on a recent presentation at SXSW called, “Process Journalism: Getting it First While Getting it Right.” The panel included reporters Robert Mackey from the New York Times, Monica Guzman of SeattlePI.com, blogger Jesus Diaz with Gizmodo.com, Will Sullivan from Journerdism.com and Moka Pantages of the […]
PR+MKTG Camp Seattle
Earlier this month, I participated in the PR+MKTG Camp Seattle organized by Dan Greenfield. The event was well attended with a wonderful mix of marketing and PR leaders from the Seattle area, including Rob Brooks, PEMCO; Brad Nelson, Starbucks; Amy Bohutinsky, Zillow; and Greg Shaw, Bill & Melinda Gates Foundation, as well as many others. […]
Breakfast with Pete Carroll
For those of you who know me, I am sure you can appreciate my excitement when I learned there was an opportunity to attend a breakfast talk with the new Seattle Seahawks Coach, Pete Carroll. As a college football fan I have long been enamored with the strength of the USC football program, as well […]