Executives’ Reluctance to Use Social Media

“I don’t have time.” This is a common statement I hear from executives when speaking with them about social media. While I appreciate senior managers are busy, I believe it is essential they make time to use this powerful medium. Otherwise, they will not have a good grasp of this new technology and how it […]

Establishing Thought Leadership Through PR

In previous blog posts we’ve written about thought leadership – sharing examples of how we have helped our clients establish themselves as a thought leader in a particular category. With the New Year and many companies setting goals around establishing thought leadership, we thought it would be helpful to revisit the topic beginning with our […]

Communiqué PR — 2009 Highlights

With the economic downturn, layoffs, H1N1, massive changes in the media, and the growth of social networking impacting our world, 2009 proved to be a challenging year for many of us. At Communiqué PR, we looked at the uncertainty and adverse business climate as an opportunity to be even more focused in our efforts for […]

Social Media: What to Expect in 2010

2009 was the year of social media with social mediums such as Facebook, Twitter, and LinkedIn, experiencing explosive growth as consumers increasingly turned to these networks for recommendations on products and services. In fact, a recent Razorfish survey of digitally connected customers found that 97 percent of their online experiences influenced their purchasing decisions. Some […]

Twitter’s Contributors Feature – Will it be Good for Business?

On Mon., Dec. 14, Twitter began testing a new feature called Contributors. According to PC World, this new feature ’allows business users to manage how its employees post 140-character messages from a single account. Writer Ian Paul says this new feature indicates Twitter is ’interested in commercializing the service. The primary focus of Contributors is […]

Social Media & Damage Control

Many of us have heard about the mistakes companies, such as Dominos and United Airlines, have made around crisis control. However, there seems to be a dearth of information about how companies can use social media in the right way for damage control during a crisis. In late January, I am moderating a panel on […]

Teaching the Facebook Generation

I recently came across an interesting article in BusinessWeek discussing the importance of incorporating social media training into today’s higher education curriculum in order to adequately prepare the next generation of employees. The article titled, ’Teaching the Facebook Generation by Dr. Elaine Young, an associate professor of marketing at Champlain College reveals that broad skills […]

Four Reasons Corporate Communications Should Own Social Media

There has been and continues to be significant discussion about the ownership of social media strategies and activities within an organization. As a PR professional with some social media experience, let me add my perspective to the debate. I believe social media should be owned at a strategic level by the top corporate communications or […]

Facebook & Public Relations

I was reading the New York Times and came across an article entitled, “How to Market Your Business with Facebook.” As we work to help our clients reach the right audiences, we are increasingly thinking about Facebook with its audience of more than 300 million active users. As PR practitioners, we are not so interested […]

How Starbucks Leverages Social Media to Build its Brand

Communiqué PR attended a Puget Sound American Marketing Association (PSAMA) event on Wed., Nov. 11 entitled, “Building Brand with Social Media: How Starbucks does it and what they’ll do next.” The speaker, Brad Nelson, principal tweeter for the @Starbucks Twitter handle, previously worked for Starbucks as a barista before joining the company’s marketing team. Interestingly, […]