My Four Favorite Twitter Tools
The past couple of times I’ve given presentations on social media, I have received questions from members of the audience about the best Twitter tools. Given the high-level of interest in this topic, I decided to do additional research, test out some of the most highly-recommended tools and publish my findings on the Communiqué PR […]
The New Rules of Media Relations; Have They Really Changed?
I recently participated in a webinar hosted by PRWeek surrounding the new rules of media relations. We all know that the media landscape has changed with publications shutting down or moving to online formats. But interestingly, the rise of social media, namely Twitter, has really changed the playing field in how media source their content […]
Five Tips for Motivating Employees to Twitter on Behalf of Your Brand
Are you struggling with how to help employees leverage Twitter for the benefit of your company? We have all heard stories of how employees have damaged a company’s brand via social media. However, marketing and communications executives have a tremendous opportunity to harness the power of social media to significantly benefit their organizations by enlisting […]
Cision Launches JournalistTweets.com
Are you looking for a tool to make it easier to follow journalists on Twitter? Cision, a global provider of media monitoring, media research, distribution and media evaluation PR software and services, recently released a new relationship-building tool for PR professionals and journalists called JournalistTweets. I have spent some time using this tool and found […]
Colleen and Jennifer of Communiqué; PR Lend Their Perspective on Social Media
Recently, Colleen Moffitt and Jennifer Gehrt, co-founders of Communiqué PR were quoted in the Daily Journal of Commerce (also picked up by the Associated Press) and The Spokesman-Review about organizations’ use of social mediums such as Twitter. Twitter enables companies to monitor conversations about their products and services and also gauge consumers’ sentiment towards the […]
Digonex Attends the Virtual Goods Summit
The virtual goods market is exploding with the sales of in-game items, avatar customization, virtual gifts, digital media and other goods that exist solely in digital form. In fact, leading investment firm Piper Jaffray, estimates that revenue generated from the sales of virtual goods worldwide in 2009 topped $621 million. The firm also predicts that […]
New FTC Guidelines Impact Social Media
The Federal Trade Commission (FTC) recently announced it has finalized revisions to its Guides Concerning the Use of Endorsements and Testimonials. The new guidelines, which will go into effect on December 1, 2009, provide an outline of rules governing advertising endorsements and testimonials, and apply to consumer-generated media, such as blogs and social networking sites. […]
Pete Carroll, USC Head Coach’s Use of Social Media
As a University of Oregon alum it is not easy for me to acknowledge how impressed I am with USC’s head football coach Pete Carroll’s use of social media. The guy is doing a phenomenal job of galvanizing support for his players and team. Consider this, today Carroll has more than 53,000 followers, and when […]
CPR Featured at Northwest Environmental Business Council
Colleen Moffitt, co-founder of Communiqué PR, will be speaking at the Northwest Environmental Business Council‘s Seattle Luncheon on Wed., Oct. 7. The event, which will be held at McCormick & Schmick’s Harborside restaurant, will focus on social media and business. Colleen will discuss the following during the presentation: An overview of the various social media […]
The Rise of the ’Social Internet and Social Media Law
Last week, I had the opportunity to co-present with Lisa T. Oratz of Perkins Coie at Law Seminars International’s Social Media Law workshop. We were the final presenters of the day-long workshop focused on new legal issues arising from social media marketing. Lisa and I discussed the practical and legal considerations for businesses when engaging […]