iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple’s move to eliminate the “one price fits all” model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard‘s Antony Bruno and Glenn Peoples suggests […]
Twitter vs. Iran
It’s unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that’s exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal […]
Twitter vs. Iran
It’s unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that’s exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal […]
Bing versus Google – How Healthy Competition Builds Media Buzz
Microsoft’s new search engine Bing has been grabbing headlines since its official launch on June 3. Expected to rival search engine giant Google, Bing is gaining popularity and, according to recent comScore Networks data, is boosting Microsoft’s market position. So what makes Bing the new search engine darling? Is it the friendly user interface or […]
Find Your Next Job on Twitter?
We’ve been blogging a lot lately about how organizations can leverage the juggernaut that is Twitter, but according to a recent article on CNNMoney.com, more and more professionals are using social networking sites to find new job opportunities. Reporter Jessica Dickler says, “In the worst job market in 25 years, building an online presence is […]
When Playing to Stereotypes Goes Too Far
Gender-focused public relations and marketing campaigns can be effective – if executed properly. However, some companies have found that targeting specific genders can cause controversy and negative consumer feedback. Just recently, Dell launched a new Web site targeted towards women called Della. The site, which soft launched on April 30, is being criticized for “pandering […]
MySpace Announces It Will Lay Off 400 Employees
MySpace, the one-time leading social networking site owned by News Corporation, announced earlier this week it will lay off approximately 400 employees, or nearly 30 percent of its staff, in an effort to return to a “start-up culture.” Owen Van Natta, CEO of MySpace and former Facebook executive, said in a statement that MySpace would […]
The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our […]
The Future of Social Media
With the onslaught of new social media technologies, many marketers are trying to look ahead and prepare for what’s next. But given its rapid growth, how can we predict the future of social media? According to Forrester’s Jeremiah Owyang, the first step is to look at the problems inherent in today’s social mediums. By noting […]
King 5 News and the PlayGarden
Recently we have been helping the Seattle Children’s PlayGarden with a Twitter fundraising campaign to complete the construction of various projects, such as Mount Jordan, a volcano-themed climber that is even accessible to children in wheelchairs. The PlayGarden is a nonprofit organization dedicated to providing a place for both mentally and/or physically disabled children and […]