Threadless T-shirt Campaign and the Benefits of Crowdsourcing
In yet another example of how businesses are engaging Twitter, Threadless T-shirts has partnered with Twitter to crowdsource designs for a new line of “Twitter Tees.” Twitter users submit and vote on tweets to appear on Threadless Tees. Says Cam Balzer, vice president of marketing at Threadless parent company Skinny Corp, “The beauty of crowdsourcing […]
Twitter for Social Change
Twitter continues to see explosive growth – according to comScore, Web site traffic to Twitter.com accelerated 131 percent in March while the Wall Street Journal (Twitter handle @wsj) reported on May 26 that Twitter now has more than 32 million users. Corporate brands, celebrities and political leaders are all using Twitter to communicate with one […]
Chevron Enlists Former CNN Reporter to Ward off Bad PR
Chevron recently faced one of the largest class-action lawsuits in history, filed by Ecuadoreans who accuse Texaco (a company acquired by Chevron) of poisoning the rain forests. This lawsuit and an upcoming negative broadcast story on ë60 Minutes prompted Chevron to take an offensive approach to combat negative allegations. The company hired former CNN national […]
PepsiCo’s Open Newsroom Experiment – How Corporations are Using Social Media
At a time when journalists are being laid off left and right, PepsiCo has a very compelling offer: chronicle the Internet Week conference using social media and receive $750. Internet Week is June 1-8 in New York City, and PepsiCo is calling journalists, students, social media experts and anyone else to capture the week’s events […]
Can Digital Portfolios Gives Newspapers a Second Chance?
It’s no secret that the newspaper industry is in serious trouble. The changing media landscape coupled with the economic downturn has forced the recent closure of longtime newspapers such as The Rocky Mountain News and Seattle Post-Intelligencer. Even TIME offered its predictions on the top 10 major newspapers that will fold or go digital this […]
Six Easy Tips to Improve Your Blog
Once you’ve created a blog for yourself or your company, how can you ensure your content is interesting and valuable to readers? Here are a few simple tips to create a great blog: 1. Create compelling content. Don’t just rephrase articles or blog posts you read elsewhere. Write about your area of expertise or personal […]
Using Twitter and Facebook to Fundraise for the Seattle Children’s PlayGarden
With more than 25 million users worldwide Twitter has become a powerful medium for both businesses and consumers to connect. Similarly, Facebook, with more than 200 million users, has redefined the way we communicate. Communiqué PR recognizes the major potential these two social mediums possess and has decided to launch its first campaign centered around […]
Are Twitter Channels a New Trend?
Twitter has an important role in business. Professionals are connecting over Twitter, building relationships and sharing information. But Twitter is a complex web to navigate and finding others can be difficult, especially because many people use screen names. As is often the case online, a simple problem breeds hundreds of solutions in the form of […]
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives […]
Businesses Cannot Afford to Ignore Twitter – Five Steps to Take Now
Social media is changing business. Twitter enables anyone to broadcast anything to millions of people in an instant. The short 140 character updates seem casual, yet the impact of one message can have significant and sometimes drastic implications. Known brands such as Ketchum, JetBlue, Southwest and Domino’s have all learned first-hand the effect Twitter can […]