Leveraging HARO to Gain Consumer Reaction to Starbucks VIA
After my experience trying Starbucks VIA, I was curious to see what other people think about the company’s instant coffee so I did an informal e-mail poll. I posted a query on Peter Shankman’s HARO to see what other consumers think of the new brew. We have successfully used this tactic before to secure customer […]
Starbucks VIA Ready Brew & Twitter
One of the very first things I do every morning is check Facebook, Twitter, read the news and drink coffee. It is a relatively peaceful morning ritual – except when my beloved dog Scout wants to play. The other morning while checking Twitter, I noticed that the word “Starbucks” was trending on the site. I […]
Blogging Done Right: YouLookFab.com
We’ve written often about the importance of blogging to engage customers, share company news, establish thought leadership and improve search engine rankings. A great example of a blog that has improved – and even created – business for its author is YouLookFab.com, by Angie Cox. A former specialist buyer for ladies’ wear, Angie now runs […]
Are Podcasts Considered Mainstream Media?
According to a recent report by eMarketer, podcasts quickly becoming viable vehicles of communication in mainstream media. Podcasts were born as a result of blending social media with iPods as a vehicle for anyone to broadcast their opinions or discuss topics of interest. “The popularity of podcasts has created an environment in which increasing numbers […]
New PR Works Radio Show Features Top Public Relations Professionals Sharing Tips of the Trade
Navigating the changing media landscape while simultaneously outsmarting the economy can be a challenge for PR professionals. It’s important to share our experiences, knowledge and expertise so we can learn from the triumphs and tribulations of others and ultimately, emerge successful. Despite the myriad of social networking sites and the “always connected” lifestyle we all […]
Controversial Ketchum Tweet Teaches an Important Lesson about Social Media
As social mediums such as Twitter, Facebook and MySpace continue to gain popularity, there’s one thing that’s very important to keep in mind – the line between personal and professional communication is disappearing. A recent incident involving a Ketchum employee exemplifies the importance of self-censorship when it comes to social media. According to PRWeek, a […]
Obama Administration Rallies Support through Americaís Stories
The Obama Administration has done an amazing job of harnessing the power of the Internet to reach the public, communicate the president’s position on important initiatives and gather personal stories of the American people. Through social media tools, e-mails and blogs, President Obama is encouraging open communication and asking his most important audience – you […]
Twitter Etiquette
A recent article in CIO Magazine describes a key aspect of Twitter: etiquette. The article says, “the Twitter community has its own set of unwritten guidelines – or etiquette – that dictates good (or bad) behavior on the service. Some people call it Twittequette.” For newcomers, learning the right way to engage the Twitter community […]
The Power of Twitter
Twitter, a microblogging and social media site, is continuing to gain popularity thanks to its open design and dedicated followers. A recent survey from Compete.com found that Twitter is the third largest social media site in the country when measured by total page views, and although it only has about six million unique visitors, it […]
Media Buzz About Big Canvas
Over the past few months, Communiqué has had the opportunity to work with Big Canvas Inc. to secure coverage of its iPhone applications. Big Canvas is a creative developer of applications for the Apple iPhone. Beginning with its flagship application PhotoShare, Big Canvas applications have been growing in popularity and generating buzz because they allow […]