The State of the Media in the Time of COVID-19
How I Learned to Use My AP Stylebook
Preparing for the New Age of Webinars and Virtual Trade Shows
Organizations in nearly every industry are facing unique challenges brought on by COVID-19. Businesses are determining how to be nimble and maintain their operations, while keeping their employees and customers safe. As a result of government mandated stay-at-home orders, the global remote workforce has expanded seemingly overnight. This change has brought an increase in the […]
When (and How) to Return and Re-Open Your Office
Microsoft, Amazon, and Zillow have announced that regardless of when local governments lift stay-at-home directives, their employees can continue working from home through at least October 2020. That flexibility has been seemingly well received; however, many people are looking forward to being able to venture away from home for a change of scenery and in-person […]
The Future of Work: The Next Year
Today when I drove from my home to our empty office to pick up mail delivered by the U.S. Postal Service, I had the opportunity to catch a few minutes of Michael Barbaro, host of The Daily, who interviewed the New York Times’ Donald G. McNeil, Jr. They prognosticated about the next installment of the […]
Roger That! How to Remember More From Your Conversations in the Workplace
Have you ever sat through a conversation and 10 minutes later remembered nothing from it? You perhaps recalled you forgot to lock the car or were weighing out the options for dinner tonight. While these thoughts should cross your mind, having them during an important interaction hurts your ability to respond efficiently. But don’t worry, […]
Buurst Introduces New Business Model to Disrupt the Cloud Industry

Earlier this month, one of our newest clients announced a new business model, new company name and new funding. The client, a data performance company previously known as SoftNAS, will now be known as Buurst, unveiled that it was changing how it would charge for its services. As with every announcement, we worked closely with […]
COVID-19 Dominates News Cycles – What Does That Mean for All Other News?
COVID-19 is dominating all conversations. Like me, I’m sure most people are lucky if they make it a full hour without talking or reading about COVID-19. Though my PR career isn’t decades long, I can’t think of another time when something has so clearly dominated the news and for such a long time – with […]
TL;DR: How to Make Your Writing More Readable for Your Colleagues
Confession time: I’m a serial rambler. It’s true. When there’s a multitude of critical information to absorb and distill into communications messaging, my tendency is to explore the space, list all pertinent information, and leave no detail unaccounted for. Trim the fat? Please. My concern is to provide more than enough substance to ensure everyone […]
Business Communication During the Coronavirus Crisis
Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]