My Experience of Starting a “Boss” Company in College
The past six months have been nothing short of a rollercoaster for me. Along with my regular class schedule and internship, I started a company through the Entrepreneurship Minor at the University of Washington. That’s right – I started a company as a college senior! How many college students do you know that have this […]
My Experience of Starting a “Boss” Company in College
The past six months have been nothing short of a rollercoaster for me. Along with my regular class schedule and internship, I started a company through the Entrepreneurship Minor at the University of Washington. That’s right – I started a company as a college senior! How many college students do you know that have this […]
Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign
Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s […]
Overcoming the Psychological Barriers to Collaboration
Many of us work in environments that strive to promote collaboration, but have you ever stopped to think about the skills that collaboration demands? This was the focus of Harvard Professor Francesca Gino’s recent work where she shares her findings in the article titled, “Cracking the Code of Sustained Collaboration: Six new tools for training […]
Recommended Reading: Start the Year “Wiser, Gentler and Feeling Good.”
Over the holidays, a friend gave me a copy of the book All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum. I read the book in college and loved it at the time; however, given the current social and political state in the U.S. I was glad to be re-introduced to […]
Twelve Steps to Deck the Halls on Your Next Project
With the holiday season quickly upon us, we are beginning to hear Christmas carols in our sleep. Whether it’s on the bus ride to work or studying at a coffee shop, I have been showered with holiday cheer in all corners of my life. The consistent cheer and singing when I leave the house got […]
Understanding Trust Part II: The Importance of an Effective Apology
Earlier this week, my colleague, Jennifer, published a blog post about understanding trust and why it matters. The post was inspired by a series of articles published in the Harvard Business Review analyzing the current lack of trust with large companies, including Boeing, Facebook and Nike. The final article, “The Elements of a Good Company […]
Understanding Trust and Why it Matters
In November, I participated in the University of Oregon Strategic Communications Leaders Network meeting, a gathering of communication leaders, faculty and graduate students who convene twice a year to discuss key trends and research, and share perspectives on the art and science of effective communication. Our discussion this fall centered around the importance of trust. […]
Lessons From the Royal Family: The Importance of Informed PR Counsel in Times of Crisis
It may seem like a no-brainer: When enduring a public crisis, one must yield to the counsel of an experienced and knowledgeable PR team to protect your image and avoid bad press. Yet the recent fall from grace for Prince Andrew, the British Duke of York, shows that what may be evident to the public […]
The Magic Number for Posting Content to Your Company Blog
HubSpot recently shared perspective on how often to publish posts to a company blog. This is something we often discuss with our clients, so I was interested to see what HubSpot revealed. As a business, we maintain our own blog, which is a significant investment of resources. Since the start of 2019, we’ve published two […]