Five Characteristics of Strong PR Professionals
Starting a new job can be intimidating for anyone. For me, it was challenging as I undertook the position of intern at Communiqué PR because I had never worked in the public relations industry before. I took a leap of faith after taking one communications class on public relations and decided to apply to Communiqué […]
Score More Presentation Points With These Public Speaking Tips
Public speaking can be uncomfortable, especially in front of a large group. Spokespeople want to do a good job. But the stakes can seem high – winning new business, securing funding, keynoting an industry event – and the time to prepare oftentimes gets squeezed into less time than is optimal. Preparation tends to focus on […]
Earned Media Trumps Paid Media in the Age of Consumer Distrust
Consumers’ distrust in the media is on the rise. Cision’s latest State of the Media Report showed 63% of journalists think the public has lost trust in the media over the past year. Among fake news, misinformation campaigns and native advertising, consumers increasingly question the validity of what they read online. Not surprisingly, the report shows […]
Resurgence of ‘Super Users’ and Leveraging These Audiences in Your B2B Marketing Strategies
In public relations, identifying a company’s target audiences is a foundational step to ensure the right messages are reaching the right people. Defining target audiences also helps to provide clarity and direction throughout nearly every area of a marketing campaign (e.g., plan and strategy development, content mapping and development, media outreach, social media, etc.). Ultimately, […]
Takeaways From ‘The Audio Revolution: Podcasting and the Future of Media’
This week I had the opportunity to spend some time at the GeekWire Summit, a two-day event featuring top tech, business and government leaders who were focused on exploring the future of AI, health tech, transportation, privacy and more. The entire event was quite informative, but for me there was one panel that stood out. […]
Entering a New Decade: What Changed Over the Last 20 Years?
As we approach the end of the 2010s, I’ve been speaking with several clients about building out campaigns that center around the end of the decade. This includes reflecting on the last 10 years for their respective industries as well as organizations and developing predictions for the next 10 years. With this idea top of […]
Tips for CMO Longevity: Collaborate, Secure Buy-In and Leverage Expertise
Data has shown over the years that the C-suite role with the shortest average tenure has been the chief marketing officer. A recent article in the Wall Street Journal reported the average tenure of a CMO slipped to 43 months, whereas the tenure of other C-suite executives is on average longer, with CEOs’ average tenure […]
Goals, Objectives, Strategies and Tactics: Discerning the Micro From the Macro
As any businessperson or entrepreneur knows, if you want to successfully scale your business, goals must be established. Objectives need to be set. Strategies and tactics must be in place. Each of these concepts plays a significant role in business planning – they set the very framework of guiding the direction of your organization. And […]
SWOT Analysis Unpacked: How to Strategize for Better Business Outcomes
One of the most useful strategic-planning tools for any business is conducting a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. This technique is used to guide planning and decision making by identifying four key components that factor into meeting your business objectives. A foundational element of our strategic planning at Communiqué PR is to consider […]
Dealing With Data in Public Relations
If you’re willing to use a data-driven PR strategy, the payoff can be immense. After all, the most important currency in today’s world is data. But for most business clients, raw data can be confusing, and almost impossible to understand out of proper context. With the development of modern technology, data is becoming easier to […]