How Repurposed Content on LinkedIn Impacts SEO Rankings
I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]
PR & Brand Advocates: Who’s Who in Brand Advocacy?
In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]
3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle
It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]
Do’s and Don’ts to Help You Thrive In One of the Most Stressful Jobs of 2017
Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such […]
4 Communication Strategies Instead of Issuing a Press Release
When it comes to communicating company news, we routinely turn to the strategy of drafting a press release and planning its distribution. Make no mistake, issuing a press release is a valuable way to help companies spread its key messages, raise awareness around updates and further establish itself as an industry leader. However, what happens […]
Haunted by the Ghosts of PR Firms Past? Help Your Clients Get Over Their “Ex”
Starting a new PR engagement is exciting. The hours you put into winning the business and developing a strategy you’re confident will meet your client’s needs have paid off and you’re ready to start executing. But before you start hammering out the press list and crafting messaging, there’s just one tiny detail casting an elephant-shaped […]
A New Era For Brands And Political Issues
It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]
Don’t Discount the “Old School” Email Newsletter – They’re Doing Better Than Ever
For startups with limited marketing resources, it can be a challenge to prioritize which materials and channels will provide the most ROI and engagement with target audiences. For companies with complex and technical offerings, white papers and data sheets can be effective ways to share detailed product information; for other companies, a robust blog and […]
Visual Storytelling to Restore the Fading Attention Span
It’s no question that creative storytelling is top of mind for PR professionals. The objective of nearly every press release, pitch, webinar and case study is telling a compelling story that will not only entice a journalist, but will help the company communicate and strengthen the relationships with their target audiences. With that being said, […]
Best Practices: Skype Interviews
With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities […]