How to Integrate Video Into Your Upcoming PR and Marketing Campaigns
Would you believe it if you heard that 59 percent of senior executives prefer video content over text? You better believe it. According to Forbes Insights, 80 percent of senior executives say they are watching more online videos today than they were a year ago. In addition to the uptick in views, executives are also […]
4 Major PR Takeaways From Cision’s State of the Media Report
One of the critical factors of being successful in public relations is maintaining a strong media-relations practice, which is why Cision’s State of the Media Report is such a useful resource. This year the annual report surveyed more than 1,550 North American journalists and influencers to get their feedback on topics such as what issues […]
The Ups and Downs of Brand Imaging In the Age of Social Activism
As a student of the University of Washington’s business school and as an intern here at Communiqué PR, I have spent a lot of time over my college career learning about brand image and messaging and the importance of consistency. As I’ve come to understand it, brand image is a crucial part of any team’s […]
Agile Best Practices – Opportunities for Marketers
Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]
Recent “PR Problems” Are Far Bigger Than PR Problems
Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With […]
Blogs, Medium and LinkedIn: Which Platform is Best For You?
As content marketing becomes an integral part of a company’s overall marketing mix, identifying the right platforms to leverage for publishing and distributing content has become a key priority for many marketers. Most companies have their own corporate blogs as a channel for lead generation, driving website traffic, customer engagement, and industry and competitive perspective. […]
Tips for Prioritizing When Everything Is Urgent
Every PR professional has had days when your inbox feels more like a tennis-ball cannon firing a seemingly endless stream of requests marked “Urgent!” With each ping, you become a little more frazzled. On busy days like these, it can be tough to see the big picture and determine what to tackle first. However, taking […]
Top Social Media Demographics
In an increasingly digital world, social media is fast becoming one of the easiest and cheapest ways for a company to create, develop and its brand. In PR we work with multiple social media platforms to announce company news, stay up to date on business trends and connect with industry leaders. One of the great […]
PR Guidance for April Fools’ Day
With April Fools’ Day fast approaching, we want to provide some guidance to PR and marketing professionals before pulling the trigger on any planned pranks. Below we have listed past blog posts we developed that share tips to consider when planning an April Fools’ Day spoof announcement. These posts share best practices for evaluating whether […]
New Study Shows What Journalists Want in an Online Newsroom
As PR professionals, we often find ourselves explaining the importance of an online newsroom to the companies and organizations with whom we work. Newsrooms are a great way to highlight earned coverage and offer another medium to build thought leadership and share company updates and milestones. They serve a variety of audiences, including current and […]