Why Slow PR is Crucial for Building and Maintaining Relationships With Journalists
Building relationships with media is a crucial element to PR success, and implementing “slow PR” tactics can assist in the ongoing and sometimes tedious process of building rapport with journalists. So what exactly does slow PR entail? According to a recent blog post on Cision by Erin Feldman, slow PR “blends traditional tactics with digital […]
The Value of Rapid-Response Pitching
Rational Interaction, a digital agency here in Seattle, was one of our city’s best-kept secrets when we first starting working with them. But the secret’s out. With coverage in some of the largest publications in the industry, including AdAge and Adweek’s Agency Spy, Rational’s expertise has been shared with key industry publications and their readers […]
Writing for PR: May the Odds Be Ever In Your Favor
This weekend I finally got around to watching the latest “Hunger Games” movie and afterwards I started thinking about the similarities between mockingjay birds and writing in a PR agency setting. Stay with me here. Good PR professionals are (hopefully) good storytellers. I’d wager that most of us chose this as a career path because […]
Social Media: What’s the Frequency?
As a communications advisor to clients in the tech industry, I am frequently asked how to leverage social media as part of an integrated PR strategy. Clients are often curious to know when and how often they should post and what their content should look like. Many clients are also now starting to think about […]
PR is Cumulative
Patience is a virtue, especially when it comes to PR. When beginning work with a new client, there is an excitement in wanting to share their story with the world and, more specifically, with journalists who can help you share that story. However, with journalists receiving hundreds of pitches daily, cutting through the noise requires […]
Best Practices for Online Surveys: Part 2
On Jan. 9 of this year, I posted a blog on “Best Practices for Online Surveys.” As I explained in that post, surveys can provide significant fodder for PR if handled correctly. I offered five helpful tips for anyone wanting to develop a survey. This week I want to offer some additional wisdom from U.K.-based […]
10 Practical Skills From Food Service to PR
They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did […]
10 Practical Skills From Food Service to PR
They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did […]
Going Beast Mode on PR: Three Lessons From Seahawks Player Marshawn Lynch
Amid the excitement of the Seattle Seahawks’ run to the playoffs, the team’s explosive running back Marshawn Lynch was fined $100,000 for violating the NFL’s media policy, which requires players to speak with the media after practices and after games. There’s been much debate about the fairness of the NFL’s policy and whether players should […]
Applying Yoga Principles to PR
Since I began practicing yoga a year ago I have started to appreciate how the eight limbs of yoga can be applied outside the studio to all aspects of my life, including my career. The eight limbs act as guidelines around how to live a meaningful and purposeful life by offering advice for moral and […]