Point Inside Powers New Mobile Features for Target
This past week we had the opportunity to help our client Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers, announce a partnership with major retailer Target. Point Inside now powers new in-store mobile app features for guests at all 1,801 Target stores nationwide, including store-specific product search and location, […]
Advantages of Making Every Employee a Brand Marketer
In business, there seems to be a common theme—companies are continually looking for new ways to attract customers and differentiate themselves from competitors, all while trying to lower expenses. Though valid and often the recipe for success in a business, finding and implementing those methods can be tricky on a day-to-day, cost-effective manner. I recently […]
Point Inside Takes the Spotlight in Retail Innovation – Announcing Its Rapid Growth
It’s been an excitingly busy time for one of our clients, Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers. Point Inside’s StoreMode™ platform powers retailers’ branded apps with real-time, store-specific product search and location to help shoppers quickly find what they need in stores. We recently helped Point Inside […]
How to Avoid Breaking PR’s Cardinal Rule
Recently, a writer at Newsweek published a story recounting his week-long experiment to read and to reply within 36 hours to every PR pitch he received. Given the volume of pitches that landed in his inbox, it was a noble effort. Some of the experiences he relayed made me chuckle, but a lot of his […]
Did I Get Your Attention?
Journalists’ inboxes are often full of emails pitching a variety of different stories. As a beginner in the PR industry, I am realizing with every pitch I send that getting their attention is anything but easy. So the question becomes, how do you get them to read your pitch? How do I make my email […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]
Five Tips for Improving Your Team’s Productivity
Think about the last time you moved to a new apartment or home – you probably did not do it alone. After all, it is nearly impossible for one person to move a sofa or bed solo. Like many things in life, moving is simply much easier and faster with the help of a well-organized […]
The Devil is in the Details: Tips for Effective Proofreading
Have you ever experienced the sinking feeling of seeing a typo in something you wrote—whether it’s a published article, a press release or an important email—and realizing there’s nothing you can do about it? Once the email has been sent or the article has been published that typo will live on forever. And if the […]
Buzz Building Through Customer Service
There have been many articles written about Zappos branding strategy and brand promise. The company has a reputation of repeat business and customer loyalty due to word of mouth about its fantastic customer service. Just take a look at this 2010 article, “Branding Through Customer Service, From Delivering Happiness: A Path to Passion, Profits and […]
Understanding the Role VCs Play in Public Relations
In today’s highly competitive tech industry, it’s just not enough to have a great idea or a winning design concept – one needs to have the resources to turn that spark of creativity into a thriving company. Established entrepreneurs understand the need to weigh the costs and benefits associated with adopting different financial strategies like […]