The Importance of B2B Marketing
As a marketing major, I am constantly learning about the new ways that companies are attracting consumer attention and proving their brand’s value over the competitors. The ads and promotions that people commonly associate with marketing are those for consumer products. However, marketing is equally important for those companies seeking to create value for their […]
Rethink, Reuse, Repurpose: Tips for Making the Most of Your Content
Creating meaningful content that perfectly displays your industry thought leadership can be an arduous process. So when you come up with something brilliant, why not utilize it to its full potential? Repurposing can extend the life of your content and boost the number of people who see it. As Frank Strong points out in his […]
Positive Word of Mouth and Customer Referrals Drive Growth for Summit Imaging
Yesterday I was reading an article offering tips to entrepreneurs who want to grow their startup companies while maintaining ownership of their equity. The article, entitled “Who needs VC Money? Not this profitable startup,” was written by Ryan Shank, co-founder and COO of Mhelpdesk, who opted to focus his company’s limited resources on product development […]
Leadership: How to Bring Your “A” Game
When you think about the employees in your company and on your team, what sets apart the “good” performers from the “best” performers? Aside from productivity and the ability to meet or exceed the duties and responsibilities outlined in their job descriptions, what leadership skills define your A-players? At Communiqué PR, as in other PR […]
Avoid Getting Lost in the Crowd
Attending any event can be intimidating and present a ton of pressure to stand out among a large crowd. Just last month, SWSX, an event took place in Austin, Texas, that offered its unique convergence of original music, independent films, and emerging technologies. Mark Dewings, head of brand and marketing communications at SoundCloud, offered PR […]
Parting the Sea of Selfies: Tips on Creating Effective Content From PR Newswire’s Michael Pranikoff
Content today is produced and consumed at a mind-blowing rate. From news to blogs to social media and multimedia, just about anybody these days with an Internet connection can add their own content to the mix. At the heart of all this content creation lies the selfie. More than just your average duck or kissy […]
Don’t Be Fooled on April 1
April Fools’ Day is tomorrow and along with it will come a flood of pranks and hoaxes from many well-known brands and companies. You can always count on some brilliant spoofs from Google and one of my favorites from last year was Scope’s bacon mouthwash. When executed well, April Fools’ Day pranks are a great […]
Surprise! Science Provides Critical Insight Into Headlines: PR Pros and Hacks Can Realize Huge Increase in Content Sharing With Smart Word Selection
For many PR practitioners, describing our profession often includes some sort of caveat that PR is more of an art than a science. According to a recent article in Ragan’s PR Daily, this accepted understanding of the industry may be changing. In “Words that makes (sic) your headline more shareable,” writer Adrienne Erin shares a […]
Finding Your Audience
So you want to pitch a story. The modern public relations practitioner has thousands of ways to reach his or her audience. There are mommy blogs, industry blogs, analyst reports, social media, national dailies, niche market outlets and glossy magazines—not to mention your company’s or client’s own online newsroom. With so many options available, it’s […]
Brands Use #TBT to Start Conversations
I recently wrote about “non-sexy” brands gaining popularity on social media. One of the ways they were doing this was by focusing on having conversations and interacting with their followers rather than simply fixing their followers’ attention on product promotion. Ragan’s PR Daily has highlighted yet another secret to gain momentum on social media: Use popular […]