Should PR Pros Use Reddit?

We recently encountered an interesting scenario with one of our clients, who came across a relevant industry discussion on Reddit and wondered why their brand name was not mentioned. At first the answer seems apparent, since Reddit relies on user-generated content that, for the most part, cannot be controlled. But that got us thinking—is Reddit, […]

5 Ways to Increase Your Blog Readership

Every month at Communiqué PR, we celebrate the success of our blog and its contributors by sharing stats, including the most views and the average time spent viewing the post. Analyzing these statistics allows us to track the growth of our blog and determine which topics appeal to our audience. Building a committed and involved […]

Playing Ketchup With PR: Heinz Loses McDonald’s Business and Winds Up on the Grill

McDonald’s recently announced its decision to part ways with longtime supplier Heinz. The two companies are cutting ties after 40 years of working together and the decision may be because of Heinz’s recent hire of former Burger King CEO Bernardo Hees and the lack of full disclosure. McDonald’s stated flatly, “As a result of recent […]

Wikipedia, PR and the Importance of Transparency

Every few months, it seems, there is a dust up over the role of PR teams in editing articles on Wikipedia. Most recently, several publications (notably Vice’s Motherboard) reported on the work of a firm devoted almost entirely to editing Wikipedia articles on behalf of various clients. When the firm’s work was discovered, many editors […]

Perfecting Your Company’s Customer Service

Yesterday, in the midst of cramming for a midterm, my computer decided to freeze. Panicked, I ran through all the usual restart motions, but nothing seemed to work. I bolted down to the Apple store, stressing that my hours of work were gone due to this unexpected computer crash. As I walked into the busy […]

Capt. Mike Steers Good Ship Netflix Toward Positive Customer Experience

If you’re anything like me, the last thing you want to do is to spend 15 minutes or more on the phone or engaged in correspondence with a customer service representative via instant message or email. Let’s face it, by the time we’re reaching out to them for assistance—especially when we rely on their service […]

Communications Lessons From the Shutdown

I have a friend who, in college, used to play a game that involved the following: While driving, approach a red light at speed while bluffing to his passengers, “I’m not going to stop! I’m not going to stop!” In the nick of time we always stopped, of course, but each time it felt like […]

What’s News and What’s Rumor?

A little over two weeks ago my little sister, a student at University of Colorado at Boulder, sent me a link to a video of a river roaring through what is usually the calm creek near the campus. She then told me about the dramatic changes that had occurred to the city of Boulder due […]

Infographic: The Recipe for Measuring Content Marketing

Companies are almost always looking for new marketing trends and techniques to reach more consumers. The latest trend appears to be content marketing. Content marketing allows companies to connect with their audience making them more relatable. The problem with content marketing is, unlike traditional media campaigns that look mainly at sales, it is difficult to […]

Creating an Editorial Calendar That Works

There’s no argument about it—content is currency in social media and in media in general. Companies have a wide variety of platforms through which they’re able to disperse content and create a “voice”—various social media platforms, bylined articles, contributed content and corporate blogs are a few examples. In order to be effective with this content, […]