Reinventing the Social Media Policy: Gap’s Refreshing Approach
Today, it’s a rare occasion to find companies that aren’t harnessing the power of social media. However, even though your company may not yet have a formal presence on social media platforms, it’s extremely likely that you and the majority of your colleagues and employees are active on Facebook, Twitter, LinkedIn, Pinterest, or all of […]
Creating Blogs to Captivate Your Readers
In the world of social media, blogs have become an important medium to share your company stories beyond a traditional press release, allowing you to promote your company’s services as well as your perspective on relevant industry topics. In addition, blogs allow you to gain valuable feedback from your customers as they write comments on […]
Why the “Product Perspective” is the Smart Perspective
We all have certain products we are loyal to: a type of gum, a particular kind of soap, or even a specific brand of electronics. Think of Apple for example: many people own the brand’s laptops, phones and tablets. Although we rarely think about it, there is something about our favorite products and brands that […]
Macworld Innovates to Embrace iOS
Last week, I had the opportunity to attend Macworld|iWorld 2012 on behalf our client the Omni Group, a leading developer of productivity applications made exclusively for Mac OS X, iPhone and iPad. There was much to see during the show from gymnasts jumping on trampolines to showcase Polk Audio’s UltraFit sports headphones to the Silent […]
The Importance of Awards
Every February, I gear up to watch each and every major film nominated for an Academy Award. I fully trust these films will impress and entertain me because of the credibility bestowed by their nominations. They are, by the simple virtue of their selection, deemed to be the best. Everyone may not necessarily agree, but we come to know popular and successful actors, actresses, musicians and the like through these award-winning nominations and achievements.
Tips for Developing a Customer Survey
Today’s marketing communication professionals have a plethora of tools they can use to connect with current and prospective customers. Whether it is engaging in a strategic social media or PR campaign, hosting webinars or speaking engagements, or pursuing traditional marketing tactics, companies are often evaluating what the right marketing mix is to effectively reach their […]
Doing Well By Doing Good – Strategic Corporate Social Responsibility
There’s a lot being said about corporate social responsibility (CSR) and what companies are doing in the realm of corporate citizenship, philanthropy and social innovation. Today, as activist groups and the media increasingly hold companies accountable for their social actions, CSR has emerged as a key priority for business leaders. However, in order to be credible and effective, it’s important to perceive CSR as an opportunity to better the world while bettering your business, rather than as a damage control strategy or simply a publicity stunt to boost your image.
8 Tips for Managing a LinkedIn Group
LinkedIn has quickly become a hotbed for professional networking. With more than 100 million users, the site continues to add value to business professionals by offering a variety of ways to increase engagement and boost brand presence. For example, we recently wrote about its new features that allow users to follow companies and give companies […]
“Good is the Enemy of Great”
Recently I revisited Jim Collins’ book “Good to Great.” The book focuses on why some companies are able to attain extraordinary results while others are not. Collins and his team of researchers identified “good-to-great” companies (i.e. companies that leap from good results to great results and sustained those results for at least fifteen years), as […]
Seattle Startup Playmark, Scores Big with NFL Players Partnership
Playmark, a Seattle-based startup, recently signed an exclusive partnership with the NFL Players Association (NFLPA) to bring businesses and entrepreneurs unprecedented access to the official rights to NFL players. This innovative and unique partnership makes it possible for thousands of app and game developers, independent artists, agencies and businesses of all sizes to gain immediate […]