The CEO’s Vital Role in Public Relations
If you are the CEO of a company large or small, you undoubtedly are busy thinking about myriad issues ranging from customer satisfaction, trends surrounding revenue growth, and alignment of resources, to recruiting, innovation, establishing direction and external changes, to name a few. In the midst of all of this, it is easy to forget […]
Road Trip to Spokane: MarCom and Strategic Public Relations
Last Friday, Colleen Moffitt and I had the opportunity to speak to the members of the Spokane MarCom Association about the importance of strategic public relations. The journey to Spokane was one we will never forget. We began our descent into the city only to have our landing aborted, turning us back to Seattle due […]
Leveraging Social Media for Fundraising: Our Presentation to WSCAP
In today’s world, organizations both large and small are all forced to do more with less. However, for nonprofit organizations that are already under constant pressure to run a lean operation, increase efficiencies and keep costs low, the need to raise money is a constant. The agencies that comprise Washington State Community Action Partnership (WSCAP) […]
Executive Leadership Transitions and Achieving Coverage
Changes in executive leadership can be an exciting time for a company. Change often signals a continuation of momentum or the start of a new direction. These announcements are also interesting to media, who get to know executives in their given industries over time through numerous briefings and product announcements. Recently, Opscode, the leader in […]
Should Every Business Invest in Social Media?
A couple months ago I came across a really interesting read in The New York Times that posed a thought provoking question: should every business invest in social media? My initial reaction was, of course! While the level of investment should definitely vary depending on an organization’s size, goals, and about a million other variables, […]
Rovio’s Angry Birds Find Happiness on SwaddleDesigns Baby Products
What do Rovio’s Angry Birds, one of the world’s hottest and most popular entertainment and media brands, have in common with SwaddleDesigns®, an award-winning, Seattle-based baby product company? Beyond the common characteristics of loving and protecting their offspring, SwaddleDesigns and Rovio recently announced their definitive agreement granting SwaddleDesigns licensing and merchandising rights to produce Angry […]
Facebook Tips for Companies: Archiving Live Chats
A client recently approached us about archiving Facebook chats in order to further engage their audience. Many companies find Facebook chats are an excellent way to maintain contact with their consumer base. Providing archives of these conversations is a helpful way to allow continued viewing of, and participation with these conversations. We did a little […]
Mitch Joel’s Keynote Speech on Shifting Paradigms Within PR/ Customer Service
This past April in Boston, Radian 6 hosted its Social 2011 User Conference. Designed for those who oversee and implement social media programs, the conference welcomed several distinguished keynote speakers, including Mitch Joel, the current president of Twist Image and New York Times’ bestselling author of the book Six Pixels of Separation. Joel delivered a […]
Better Understanding Complex Sales Situations
If you work in public relations or marketing then you are likely to be playing an indirect role on driving sales for your organization. Or perhaps you’re a PR person trying to motivate your company to engage in more activities. In either case you may want to have a better understanding of the sales process. […]
Invite Only: Google+
With the recent launch of Google+, everyone is speculating how this new social media “project” will fit within the overall landscape dominated by well-established players such as Facebook and Twitter. Are we really ready to adopt yet another new platform? And what is this new platform exactly? One answer currently prevails: Only time will tell. […]