The Value of LinkedIn vs. Other Social Media Networks
In case you missed it, there was study released today by ROI Research, Inc. stating that users think it’s more important to have a LinkedIn account than any other type of network. The news got me thinking about my use of social media and what constitutes as value around social media. I agree for professional […]
Want to Boost Productivity? There’s an App for That
You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, […]
Results for Tecplot
Over the past several months, we have been working closely with one of our technology clients, Tecplot, Inc., to unveil its revolutionary new product, Chorus™, to analysts, media and consumers. You may recall reading our previous blog posts in which we shared the results of our strategy including briefings with key industry analysts and best […]
PR: A Critical Success Factor for Business Leaders
Are you surprised to learn that, only 16 percent of MBA programs “offer a single course in crisis and conflict management, strategic communications, public relations” or reputation management? This week an op-ed in Bloomberg BusinessWeek made the case for change. If you haven’t read the article, “Master’s of Spin: PR Belongs in B-School Studies,” I […]
PR Firms and Media: A Symbiotic Relationship
Last week Ragan.com wrote about a new poll that revealed, among other things, PR firms are still the number one source for journalists. I anticipate other agency-side PR professionals were not surprised to see the results, which indicated 62 percent of journalists rely on PR agencies for sources. Part of our job is to build […]
The Importance of Body Language
Effective communicators know the importance of utilizing non-verbal communication when delivering a message. It is a critical vehicle for capturing attention and communicating. Non-verbal communication includes eye contact, posture, gestures, voice and tone quality and helps ensure that your audience receives your message effectively. Mastering non-verbal communication is essential not only in media interviews, crisis […]
Mastering the Interview
Let’s just get the cat out of the bag. For most company executives or spokespeople, speaking with media can be a daunting task – no matter how seasoned you are. As soon as you receive the request for an interview, your mind may race wondering what will you say? What if the reporter asks a […]
Is Your Company on Facebook?
Anyone who hasn’t been hiding under a rock knows that social media is not just for consumers anymore. While many companies have jumped on the social media bandwagon, a few still have not committed just yet. For those outstanding companies, getting started on Facebook can seem like a daunting task. If you find yourself in […]
To Comment or Not to Comment?
Oftentimes after reading an article or blog post I will read through reader comments with fascination. I find the comments interesting because these may surface a different perspective or counter claims made in the original post. Sometimes the comments can be positive and add to the conversation, and sometimes the comments can turn negative. As […]
Best Practices for Case Study Development
Often as part of our PR activities, our clients employ our help in developing case studies of successful product implementations with their products. We’ve worked closely with Toyota Motorsport and Continuum Dynamics, Inc. on behalf of Tecplot, Inc., and several prominent universities on behalf of Serials Solutions, among others. Over that time, we’ve worked our […]