Establishing Thought Leadership Through PR
In previous blog posts we’ve written about thought leadership – sharing examples of how we have helped our clients establish themselves as a thought leader in a particular category. With the New Year and many companies setting goals around establishing thought leadership, we thought it would be helpful to revisit the topic beginning with our […]
Communiqué PR — 2009 Highlights
With the economic downturn, layoffs, H1N1, massive changes in the media, and the growth of social networking impacting our world, 2009 proved to be a challenging year for many of us. At Communiqué PR, we looked at the uncertainty and adverse business climate as an opportunity to be even more focused in our efforts for […]
Social Media: What to Expect in 2010
2009 was the year of social media with social mediums such as Facebook, Twitter, and LinkedIn, experiencing explosive growth as consumers increasingly turned to these networks for recommendations on products and services. In fact, a recent Razorfish survey of digitally connected customers found that 97 percent of their online experiences influenced their purchasing decisions. Some […]
Social Media & Damage Control
Many of us have heard about the mistakes companies, such as Dominos and United Airlines, have made around crisis control. However, there seems to be a dearth of information about how companies can use social media in the right way for damage control during a crisis. In late January, I am moderating a panel on […]
Four Reasons Corporate Communications Should Own Social Media
There has been and continues to be significant discussion about the ownership of social media strategies and activities within an organization. As a PR professional with some social media experience, let me add my perspective to the debate. I believe social media should be owned at a strategic level by the top corporate communications or […]
SAM Medical Products Featured in Popular Science
SAM Medical Products, a developer and manufacturer of innovative medial products used for emergency, military and hospital care, is featured in the December 2009 issue of Popular Science (cir. 1.3 million). SAM Medical Products is awarded the “Best of What’s New 2009” award for its innovative dual-purpose, hemostatic gauze, CELOX Trauma Gauze. According to Editor-in-Chief […]
How Starbucks Leverages Social Media to Build its Brand
Communiqué PR attended a Puget Sound American Marketing Association (PSAMA) event on Wed., Nov. 11 entitled, “Building Brand with Social Media: How Starbucks does it and what they’ll do next.” The speaker, Brad Nelson, principal tweeter for the @Starbucks Twitter handle, previously worked for Starbucks as a barista before joining the company’s marketing team. Interestingly, […]
The Analyst Reference Sheet
In the past we have written about the importance of working with industry analysts. Recently, we arranged and facilitated nine conference calls with analysts so Dennis Brestovansky, president and CEO of Aveso Displays, could share information about his company’s technology and the company vision. The calls were very helpful for Aveso. In addition to educating […]
Strategic Public Relations Excerpt: Picking your PR Team Wisely
As organizations continue to experience budget constraints due to the existing economic conditions, you may be tasked with re-evaluating your PR team as you plan for 2010. One of the most daunting questions you may encounter is whether to go with an in-house PR team, an external PR agency or a combination of the two. […]
Mindset: The New Psychology of Success
“Mindset: The New Psychology of Success” is a book written by world-renowned Stanford University psychologist, Carol Dwek. Based on decades of research on achievement and success, Dwek outlines how with the right mindset, we can fulfill our potential and achieve our toughest goals. Everyone on our team is reading the book and discussing how we […]