Working With Reuters
Reuters is a well-respected, influential news outlet. With 196 editorial bureaus in 130 countries and 2,400 editorial staff members, the newswire covers international news, regional news, politics, social issues, health, business, sports and media. A story placement with Reuters can provide a fantastic opportunity to raise the visibility of a company, establish thought leadership on […]
The Rise of the ’Social Internet and Social Media Law
Last week, I had the opportunity to co-present with Lisa T. Oratz of Perkins Coie at Law Seminars International’s Social Media Law workshop. We were the final presenters of the day-long workshop focused on new legal issues arising from social media marketing. Lisa and I discussed the practical and legal considerations for businesses when engaging […]
Are You Ready for Fall Tradeshow Season?
September typically means the end of summer, back to school and fall leaves. But it also means the start of the fall tradeshow season. While tradeshows can often be a tiresome string of endless networking sessions, seminars, presentations and mixers, in the current economic climate, many companies are being more selective than ever when deciding […]
SWOT Analysis
A SWOT analysis is a tool utilized by many marketers and public relations professionals to evaluate the Strengths, Weaknesses, Opportunities and Threats of a business project or campaign. We recently completed a SWOT analysis for a potential client to evaluate the company’s past public relations efforts and where we see room for improvement. SWOT analyses […]
Interactive Marketing Proves More Effective Than Advertising
Forrester Research recently published its Five-Year Interactive Marketing Forecast report and shared information about its results with the readers of Advertising Age. In an article titled, “Advertising Will Change Forever,” Josh Bernoff, an analyst with Forrester Research, explains how interactive marketing methods have proven more effective than traditional advertising. The report predicts that interactive marketing […]
New York City Devises a Plan to Revive the Media Industry
New York City Mayor Michael Bloomberg recently unveiled a plan to help get the media industry back on its feet. Known for being the media capital of the world, the city’s strategy includes eight plans that focus on innovation, research, retraining and new technology. According to an article in Ad Age, the strategy includes the […]
Sharpie Stays True to Print While Dabbling in Social Media
A recent case study in Advertising Age examined Sharpie’s new campaign designed to encourage consumers to associate the Sharpie brand with creativity and expression. The goal of the “Uncap What’s Inside” campaign was to inspire consumers to “uncap” their creativity and express their individuality as a low-cost way to “accessorize their lives.” Newell Rubbermaid – […]
Reader’s Digest Searches for Niche Audience
For the past 87 years, Reader’s Digest has been a prominent general-interest family magazine intended to appeal to the broad American public. In an effort to revamp and reorganize its image and survive the changing media landscape, Reader’s Digest announced it will shift to a more conservative focus and will increase its coverage of inspiring […]
Tips for Launching in Beta
If you have a Google Gmail account, you may notice the word, ëbeta’ tagged below the logo. Or perhaps you were able to experience Bing, Microsoft’s new decision engine and consumer brand, in advance of the company’s worldwide deployment on June 3. Both Bing and Gmail represent products that were launched in beta form. So, […]
How will the WSJ Impact Pitching Strategies?
The Wall Street Journal Editor Robert Thomson recently told the Financial Times that the publication plans to introduce a micro-payment system for individual articles and premium subscriptions to the Web site this fall. The WSJ‘s premium plan will target readers interested in niche industries including energy, commodities, wealth management, and more. It will place more […]