Mobidia & Our Results Working With Industry Analysts
Over the past two months I have had the pleasure of working with Mobidia to increase the company’s profile leading up to Mobile World Congress in February. Mobidia’s technology provides mobile operators with a software platform that expands the capacity of their existing networks, and speeds the delivery of data to subscribers. It is a […]
Client Service and Boutique Agencies
A recent article in PRWeek titled “Client Service Remains a Staple for Smaller Firms” makes a great case for why small PR firms are the best choice for many companies, especially in a down economy. The article points out several reasons why small firms have a competitive edge, including: Client Service – Small firms can […]
Internet Surpasses Newspapers as News Source
According to a Dec. 2008 survey by the Pew Research Center for People and the Press, more U.S. consumers get their news online than from newspapers. The survey reveals that 40 percent of consumers rely on the Internet for news, surpassing newspapers as the main news source for the first time since Pew started administering […]
When to Engage Editorial Boards
An editorial board is a group of people, usually at a print publication, who set the tone and direction of the newspaper or magazine. They are chartered with preparing the paper’s editorials and they determine what the publication will say on a range of issues as well as dictate which issues or political candidates the […]
Health Care and the Economy – Communicating Social Issues During a Recession
A recent article in the Boston Globe examined how the economic climate is impacting healthcare. In the article, Reporter Lisa Wangsness cites a recent CNN poll that shows the economy as the most important issue currently facing the country, with healthcare coming in second. Despite the poll, Lisa states, “Many health policy specialists and political […]
What’s Good for PR Can Be Good for the Planet
What’s Good for PR Can Be Good for the PlanetIn 2006, Sony Pictures Home Entertainment released a documentary film titled, “Who Killed the Electric Car?” The film examined the creation and demise of General Motors’ EVI electric car in the 1990s, blaming the auto and oil industries. In response, General Motors claimed a lack of […]
Best Practices for Securing Accurate Stories
According to Dan Gillmor, former columnist with the San Jose Mercury News, the four pillars of journalism include thoroughness, accuracy, fairness and transparency. Understanding a journalist’s creed can help us identify best practices for working with them. Accuracy is a shared goal between journalists and PR professionals. As we think about how we can help […]
Thought Leadership – What Is It and Why Is It So Important?
As newspapers and magazines continue to cut jobs, it is becoming increasingly difficult for small-to-mid sized companies to compete with larger organizations to garner media attention. So how can a company position itself as a valuable asset and tool for journalists while building trust, credibility and brand awareness with its customers? By becoming an industry […]
Magazines Continue to Shift Its Focus Toward the Internet
A recent article in PRWeek reports that several of the industry’s top publishing houses have recently reduced their budgets and workforce. One prominent company that is scaling down is Rodale, publisher of Men’s Health, Prevention, and Runner’s World, Time Inc. owner of Time, Sports Illustrated, and Fortune and Condé Nast whose titles include Vogue and […]
Tips for Writing a Byline Article
Byline articles are an excellent way to retain ownership of key messages and establish thought leadership. Executives can insert their point of view and reach target audiences by writing or commissioning these articles. But bylines can be tricky to write and require a careful balance to ensure that they are both informative and readable. Below, […]