Six Easy Tips to Improve Your Blog
Once you’ve created a blog for yourself or your company, how can you ensure your content is interesting and valuable to readers? Here are a few simple tips to create a great blog: 1. Create compelling content. Don’t just rephrase articles or blog posts you read elsewhere. Write about your area of expertise or personal […]
Preparing for a Speaking Engagement
Speaking engagements at industry tradeshows or events are a terrific way to build thought leadership amongst peers and potential customers. But for many, the thought of presenting in front of a large group can be a scary one – to say the least. Preparation is essential to giving a good presentation and with a little […]
Marketing Executives Provide Tips for Surviving the Recession
In a recent Advertising Age article, authors Marissa Miley and Michael Bush offered readers marketing tips for surviving the recession. They aimed to answer the question, “How are you (marketing executives) supposed to discern what is right for your brand?” With a focus on providing tips from in-the-field professionals, Marissa and Michael garnered the perspectives […]
Internal vs. External PR Roles
The overarching goal of a public relations team is to provide strategic support for a company and its products and ensure the highest quality of communications to foster a positive public perception of the company. When organizing a PR team, there are many factors to consider. There is no right or wrong organizational structure for […]
Position for Acquisition – How PR Can Be the Key to the Right Deal
Many industry experts predict that the merger and acquisition market (M&A) is going to turn around later this year. This theory was outlined in several recent articles including one by TechFlash’s John Cook, “When will the high-tech M&A bottom feeders emerge?” and another from IDG News’s Marc Ferranti “Wall Street Beat: M&A, Oracle Stress the […]
Working With Journalists
There are numerous factors to think about when pitching a story to a journalist, corresponding with them via e-mail or even speaking with them during interviews. Some of us have learned this the hard way, and some of us will learn from other’s mistakes. There are a number of journalists who have publicly blacklisted individual […]
Parade and SELF Pick Mystery Case Files: Return to Ravenhearst
Last fall, Communiqué worked closely with Big Fish Games to build awareness and demand for Mystery Case Files: Return to Ravenhearst, the fifth title in Big Fish Games’ blockbuster hidden-object adventure series. As part of those efforts we secured in-person meetings with consumer lifestyle media well in advance of the actual launch to provide these […]
Writing a Book: The Pros and Cons
Thinking about writing a book? This is a terrific way to establish thought leadership in your industry and share your ideas. A book builds credibility for yourself and your company, attracts broad publicity and provides opportunities to engage the media. But while writing a book can have some tremendous benefits, it is no small task […]
PR in a Recession: How Organizations Can Continue to Derive Business Value From PR
Every day we hear news about the recession: the current state of consumer confidence, how many people are being laid off and how the economy is impacting various industries. PR is certainly no exception. A recent PRWeek article reports that many companies are asking their PR agencies to go on hiatus this year in an […]
Is Your News Really Newsworthy?
A variety of elements determine the newsworthiness of an announcement. As many newspapers and magazines continue to see a decline in readership, they are increasingly looking to achieve relevance with their audience and are striving to publish articles that have a high news value and can capture the interest of their readers. In order to […]