When it’s time to write a blog post, more often than not, I find myself searching for inspiration. I want the post to be intriguing, educational, helpful, relevant and relatable for readers, but finding a topic that encompasses all of these attributes is, without fail, incredibly difficult.
As I scoured the news, blogs and Google to try to discover a topic that would lead to creative genius for this particular post, I stumbled across an infographic that not only addressed the previously mentioned features of an ideal blog post, but would also solve my monthly battle with writer’s block.
Thanks to DigitalMarketer, we now have access to 55 blog ideas in one infographic. The infographic provides eight categories and within each of the categories offers several subcategories. The category that resonated with me was the one that advises bloggers to “be human.” The reason being, readers tend to relate to an author who provides them with insight to a thought process or personal experience. This is particularly applicable to public relations because a common tactic is assisting in the development of bylines. We’ve found through our experience that the bylines that garner the most traction and seem to be the most impactful reveal something about the executive and their thoughts, be that an opinion or failure or prediction.
In attempts to define my own, I found this post could be categorized as a rant post, a problem/solution post, inspirational (hopefully this has inspired you to tackle a blog post or byline) and a how-to-post. As you write your next post or byline, I hope you find this infographic helpful! Good luck with future writing!
For more helpful tips about writing, check out these posts on the Communiqué PR blog:
- Overcoming Writer’s Block
- 5 Ways to Propel Creativity in PR
- Seven Habits of Highly Effective Writers
