What’s News and What’s Rumor?
A little over two weeks ago my little sister, a student at University of Colorado at Boulder, sent me a link to a video of a river roaring through what is usually the calm creek near the campus. She then told me about the dramatic changes that had occurred to the city of Boulder due […]
Infographic: The Recipe for Measuring Content Marketing
Companies are almost always looking for new marketing trends and techniques to reach more consumers. The latest trend appears to be content marketing. Content marketing allows companies to connect with their audience making them more relatable. The problem with content marketing is, unlike traditional media campaigns that look mainly at sales, it is difficult to […]
Your Best Digital Self: Why Online Reputation Matters
In our daily lives, we often worry about our reputation. Be well-liked and reap the benefits. Get a bad rep and never live it down. In the professional world, a company’s reputation isn’t just a valuable asset—it’s everything it has. Unlike in the personal world, companies can’t afford (literally) to just “not care what other […]
Creating an Editorial Calendar That Works
There’s no argument about it—content is currency in social media and in media in general. Companies have a wide variety of platforms through which they’re able to disperse content and create a “voice”—various social media platforms, bylined articles, contributed content and corporate blogs are a few examples. In order to be effective with this content, […]
The Need for Speed: Why Capitalizing on the Now is Key
In public relations, it often seems like slow and steady wins the race. By distributing a steady stream of news, securing key coverage and continuing to put out consistent messages via social media, blogs and contributed articles, your efforts will likely have an impact on your business. However, sometimes there is a need for speed. […]
Five Takeaways From the 2013 GeekWire Summit
Seattle is a geek’s town and last week the team at aptly named GeekWire hosted some of Seattle’s brightest tech minds for its 2013 GeekWire Summit. From e-commerce to venture capital strategies to the future of video games, the conference covered an array of topics pertinent to investors and tech businesses big and small. The […]
Google’s ‘In-Depth Articles’ Feature – What It Is, and What It Means for PR
If you work in media or technology, you might be aware that Google recently introduced a new search page feature, “In-Depth Articles.” The feature, which aims to provide “thoughtful in-depth content” that “remains relevant long after its publication date,” offers up links to long-form articles at the bottom of the search results page—similarly to how […]
Biking & Business – Lessons From Backroads
My husband and I are into biking vacations. We find them to be an ideal way to see new countryside, meet the local people, learn about an area, and earn the benefits of exercise. When you are cycling 25, 35 or 65 miles a day, you can pretty much eat whatever you want! This year […]
Let’s Connect: Findings From Tech Journalist/PR Pro Survey
Recently, PRSourceCode released some interesting data from a survey they conducted with technology-focused journalists and PR professionals. The goal of the survey was to identify the best practices for building relationships with technology journalists. The survey revealed some significant and useful insight. One area that I found particularly interesting was an examination of the methods […]
Social Media Writing Bootcamp: Tips and Tricks
We live in a world of communication overload. I know that I get overwhelmed managing two email addresses, a Facebook account, Twitter account, Google+ and a LinkedIn account. I receive thousands of messages each day across these platforms, but realistically there are not enough hours in the day to read them all. So the question […]