PRSA Puget Sound Panel: Corporate Reputation Drivers of the Digital Age
At the end of January, I attended the PRSA Puget Sound’s event focused on security and privacy, “The Corporate Reputation Drivers of the Digital Age.” Panelists included Aaron Weller, managing director, Data Protection & Privacy Practice at PwC; Christopher Budd, principal and founder of Christopher Budd Communications; and Leigh Nakanishi, Edelman, Data Security and Privacy […]
The Key to Headlines that Hook
Whether you are scanning an email subject line, the newspaper, a website, blog, or press release, a headline is the first thing you see. You only stop to read once a headline has caught your attention. Many times headlines are too long or send the wrong message. According to a Ragan.com article, “How to write […]
How to be Strategic in an Uncertain World: Four Tips From Harvard Business Review’s Blog
Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada and author of Playing to Win: How Strategy Really Works, recently posted a piece, “Placing Strategic Bets in the Face of Uncertainty,” on Harvard Business Review’s blog network that offered helpful advice on how to think strategically. In the […]
Once Upon a Time – Storytelling for Business
The art of storytelling for business has been on the radar screen in recent years as a powerful tool for achieving success in the marketplace. With articles popping up from Fast Company, Forbes and Harvard Business Review, and a number of books published on the topic, there is no shortage of commentary on how storytelling […]
Five Ways to Use Muck Rack for PR
By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]
Research From Mobidia Reveals Significant Changes in Smartphone Usage
One of the most rewarding aspects of PR is relaying important and relevant information to the public. As such, we were excited to help facilitate an important announcement from Mobidia Technology, Inc. on January 3, 2013. Mobidia is the maker of My Data Manager, a smartphone application that provides data usage tracking to help people avoid […]
Attachmate Extends Leadership Position With Launch of Reflection 2011 R3
Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. In October 2012, the company announced Reflection 2011 R3, a component of a family of products that have been trusted for more than 30 years to securely connect desktop and mobile users to mission-critical legacy applications running […]
The Age of Big Data
Wednesday night we were pleased to attend the MIT Enterprise Forum Northwest event focused on Big Data in downtown Seattle. We were particularly excited to be there because we helped secure a slot on the panel of experts for Brian Lent, Chairman, CTO & co-founder at Medio. If you are a regular follower of our […]
Five Virtual Places to Find Inspiration
In a slump? Not able to find any inspiration for whatever project you might be working on? The tough part of working in a creative industry is that creativity and inspiration cannot always be conjured up whenever you would like—sometimes you need a little help. PRDaily recent compiled a list of 12 online resources that […]
New Year, New Social Media Presence: PRDaily’s Recommendations for Invigorating Social Media
With the growing popularity and use of social media, companies can use an array of channels to connect with audiences. However, with the increasing number of social media sites and tools, it can be difficult to establish a meaningful social media presence. The New Year is the perfect time to update and polish your social […]