Thinking About Investing in PR? Five Questions to Ask Your Potential Agency
Is your company considering hiring on a public relations agency? In all likelihood, this means you will be doing an agency search. This can entail requesting proposals and quotes from a range of agencies found through word of mouth, previous use, or online research. However, once you find a few agencies you think might work […]
The 2012 PR Yearbook
Congrats! We made it another year navigating the ever-changing and fast-evolving PR and news landscape. But, before we dive head first into 2013 with PR-related resolutions such as increasing your social media following, finding new ways to measure results, or building deeper relationships with reporters, it would be good to look back at 2012 to […]
Top Story Trends for 2013
“I don’t set trends. I just find out what they are and exploit them.” — Dick Clark Predicting the news is like predicting the weather. It you don’t like what you see, wait a moment and it will change. That said, a large part of public relations strategy is researching what editors and reporters will […]
Reflections on 2012: Communiqué’s Year-in-Review
2012 was certainly an exciting and interesting year in the United States and around the world (see Google’s year-end wrap up video here). At Communiqué, 2012 saw our clients’ businesses continue to grow – and we were excited to drive awareness around their stories. We added new clients to our roster, achieved significant results for […]
The Importance of Word Choice
If you are passionate about writing, you understand the importance of word choice to convey the right meaning or evoke emotion. Recently, a friend introduced me to Visual Thesaurus, a wonderful subscription tool developed by Thinkmap, Inc., which I now find indispensable. The Visual Thesaurus is an online dictionary and thesaurus that displays the word […]
PR Predictions for 2013
It is a new year and a time to look at what the future holds. Public Relations is constantly changing and evolving and this upcoming year is no different. At Communiqué PR we are constantly monitoring and keeping on top of the latest trends and predictions. While looking at PR predictions for 2013, I came […]
Pitching Notes: A New Tool for PR pros
We’ve all been there. You think you have the perfect story and the perfect pitch to send to a reporter who is the perfect fit and then…you’re ignored, hung up on, or denied. As a PR professional, rejection is sometimes part of the job. But what if there was a way to help make pitching […]
Attachmate’s Luminet 4.4 Upgrade Helps Stop Fraud and Misuse
Fighting insider threats and managing audit and compliance requirements is a challenge for many industries, including financial services, government and healthcare. This battle can result in lost business, damaged reputations and financial losses totaling billions of dollars. Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. […]
LinkedIn Introduces Comprehensive Company Pages
LinkedIn has become well known as a tool to market your company, network with colleagues, build relationships with potential clients or employees and highlight your expertise. Communique PR actively uses LinkedIn for a variety of purposes from networking to recruiting, and we recommend it to businesses and job seekers alike. As a heavily used recruiting […]
The Power of Contrarian Ideas
So often, the stories we tell in business are about stability, dependability and predictability. Trends, market share and proof-of-concept are all business theories founded upon large groups of people buying the same product, sharing the same idea, and then making sure they continue to do so in the future. But oftentimes, the story of the […]