Blog Posts vs. Press Releases
When a company has news, the most common request we hear from clients is to distribute a press release announcing the newest product, customer or award win. But prepare yourself for a radical idea: A press release isn’t always the best way to communicate your company’s news. My colleague, Holly, recently wrote about using targeted […]
Using the Power of Pinterest to Pump Up Your Press Release
At Communiqué PR we are always trying to stay current on the latest social media and PR trends, and how they can benefit our clients. I recently came across an article on Ragan.com titled, “How Pinterest can boost your press release results” (by Carrie Morgan, September 21, 2012.) The article presented interesting ways that Pinterest […]
Think There’s a Market for Your Small Business Abroad? Check out These U.S. Government Resources
Here at Communique, we love working with start-ups and small businesses. We are familiar with the creative and collaborative mindsets of both work environments, which make phenomenal settings for innovation and professional development. However, it can be daunting for both start-ups and small businesses to expand, especially into foreign markets—even if there is an ideal […]
Overcoming Writer’s Block
As PR professionals, we are tasked with selling our client’s story to target media and influentials. We must convince them our client has something interesting to say that their readers would be interested in knowing. As such, one of the most critical skills in PR is the ability to write well. Not just the mechanics […]
Boost or Bust Your Brand
At Communiqué PR, we have the opportunity to work with companies at all stages of growth. From Facebook to Opscode to Attachmate to The Bravern, our client list has presented us with many opportunities to watch a company evolve and grow. With start-ups, we are often brought in at a time when messaging is constantly […]
Seven Habits of Highly Effective Writers
Ragan’s PR Daily recently published an article by Daphne Gray-Grant who is a writing and editing coach and author of 8½ Steps to Writing Faster, Better. I thought the article titled, “Seven Habits of Highly Effective Writers” was a gem, and completely spot on. It’s no secret that as a PR professional, exceptional writing skills […]
Making Use of LinkedIn Applications
Here at Communiqué PR, we are huge fans of LinkedIn. Although not an end-all resource, it is hugely helpful for recruiting, staying up to date with contacts, and maintaining your personal and business’ online brand. LinkedIn is most effective when updated frequently, as it is an easy tool that lets colleagues know what you are […]
Rwanda Girls Initiative’s Back to School Celebration
Last night, the Communiqué PR team attended a “back to school” celebration in support of the Rwanda Girls Initiative (RGI), a not-for-profit organization formed with the goal of opening a girls’ secondary school in Rwanda. The school is now open, in its third academic year, and its first class will graduate on October 4, 2013. […]
How to Become One of PRWeek’s Rising Stars: The 40 Under 40 List
Many of us in the PR profession know that August is a time to celebrate some of the best and brightest talent in the PR world. Specifically, August marks the time when PRWeek releases its prestigious 40 Under 40 list, which recognizes standout PR professionals from both agency and in-house roles. According to Steve Barrett, […]
Tying to Relevant Technology Trends
The success of reaching out to media with a story idea is largely dependent on what you can offer the journalist in terms of a story angle, interviews and visuals. You have to have something newsworthy to share. However, if you are able to tie to an industry trend and offer an interesting perspective, this […]