Presentations That Impress
Sweaty palms, shaking hands, squeaky voice — if this is what happens to you during a presentation, you are not alone. Many people get nervous when presenting in front of large groups of people. One way to feel at ease during a presentation is to control your content and make sure your presentation will dazzle, […]
Planning an April Fools’ Day Spoof Announcement? Think It Through …
Every year we see both witty and wacky April Fools’ Day joke announcements and fake news. And among those spoof announcements, there are those that go over well among consumers and others that go sideways. Before committing to an April Fools’ Day PR stunt consider how it could backfire. It’s all fun and games until […]
Reinventing the Social Media Policy: Gap’s Refreshing Approach
Today, it’s a rare occasion to find companies that aren’t harnessing the power of social media. However, even though your company may not yet have a formal presence on social media platforms, it’s extremely likely that you and the majority of your colleagues and employees are active on Facebook, Twitter, LinkedIn, Pinterest, or all of […]
Collaboration
Lately we have been thinking about and redefining our corporate values, and one of them surrounds collaboration. At Communiqué PR, we highly value collaborative relationships with our clients, co-workers and business partners. Given we place a premium on collaboration, I decided to do some reading about what it means, why it is important, and how […]
Making the Most of Your Conference
Exhibiting at a conference can be a great opportunity for companies to get in front of potential customers, media and fans. I recently had my first experience at an industry conference with one of our clients at Macworld. Our client was an exhibitor and we took the opportunity to set up media interviews to touch […]
Creating Blogs to Captivate Your Readers
In the world of social media, blogs have become an important medium to share your company stories beyond a traditional press release, allowing you to promote your company’s services as well as your perspective on relevant industry topics. In addition, blogs allow you to gain valuable feedback from your customers as they write comments on […]
Lessons From the Canlis Brothers
“You don’t sell yourself. You are yourself.” With that statement, Mark Canlis, of the renowned Canlis restaurant, summed up his establishment’s marketing strategy. The Canlis brothers, Mark and Brian, spoke at February’s Puget Sound chapter of the American Marketing Association (PSAMA) lunch, covering their experiences in marketing, public relations, and brand management strategy. The restaurant […]
The Latest in Brand Marketing From LinkedIn
LinkedIn recently announced the addition of a new “Follow Company” button to its social networking site. I’m a big fan of LinkedIn and, in fact, a few of us at Communiqué PR have written about it over the last several months. With 150 million members and greater than two million member companies, it’s evident that […]
How the 84th Academy Awards Exhibited Strategic PR for the Movie Industry
There seemed to be a recurring theme during the recent Academy Awards: get people back in movie theater seats. The annual awards show highlighted the magic of the movie-going experience and attempted to reinvigorate excitement in the audience around movie-theater attendance. This was no coincidence for the Academy, as it seemed to be a direct […]
Core Values of Communiqué Public Relations
Our vision at Communiqué is to provide compelling, effective and results-driven public relations services that succeed on multiple levels for our clients. Guiding us in our work is a set of simple yet dynamic core values. These values provide a beacon by which we live and conduct our business, a basis for our actions, and […]