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How Would You Define Public Relations?

Over the past several months, communication professionals and practitioners in the public relations industry have been buzzing about a new campaign designed to redefine a specific industry: our very own. In November 2011, the Public Relations Society of America (PRSA), the PR industry’s largest organization, launched in international campaign called “Public Relations Defined” to modernize […]

Why the “Product Perspective” is the Smart Perspective

We all have certain products we are loyal to: a type of gum, a particular kind of soap, or even a specific brand of electronics. Think of Apple for example: many people own the brand’s laptops, phones and tablets.  Although we rarely think about it, there is something about our favorite products and brands that […]

Forget CoTweet: Come Home to Roost

Exact Target, the company behind one of the web’s most popular Twitter management tools, CoTweet, announced last month that they will no longer be offering their free service. Instead, they will be offering SocialEngage, an enterprise-ready, premium social media management solution that comes at a high price. While SocialEngage sounds great, many of the clients […]

The PR Balancing Act

Forbes.com posted an interesting article the other day titled, “How NOT to do public relations: An interview with Peter Shankman.” Peter is a former PR practitioner and founder of Help A Reporter Out (HARO), an online service connecting journalists with PR people. In the Q&A, Peter and contributor Jennifer Leggio discuss the relationship between PR […]

The Purpose of Measurement

I recently read the book “How to Measure Anything,” by Douglas W. Hubbard. As the title infers, the book makes the bold assertion that anything can be measured. In the context of public relations, measurement is significant. On the Communiqué PR blog, we have addressed topics such as Measuring the Value of PR, Measuring ROI […]

NBA Basketball Just Might Return to Seattle

Ever since the Seattle Sonics left for Oklahoma City four seasons ago, the community has held hope that someday we might have another NBA team. As it turns out, we might actually be close to having a team in town as soon as next fall. The city of Seattle’s mayor’s office has quietly been in […]

Chrysler’s Super Bowl Controversy

Did you catch Chrysler’s commercial featuring Clint Eastwood during last Sunday’s Super Bowl? More than 100 million people tuned in to watch the commercials. What makes this Clint Eastwood spot significant over the other commercials is the amount of buzz and media coverage it has received since its airing. In case you missed it, the […]

Facebook Actions and the New World of Apps

It started with Sponsored Stories early last year and now, Facebook continues to encourage user activity and promoted content with the recently announced new Timeline apps. These Timeline apps allow users to broadcast their daily activities, such as “cooking,” “hiking,” and “knitting,” moving beyond the traditional “like,” “read,” “watch” and “listen” buttons. These actions are chronicled through the […]

Lessons Learned from Susan G. Komen and Planned Parenthood Debate

Last week, Susan G. Komen’s decision to cut breast-screening grants to Planned Parenthood dominated the headlines across countless media outlets and conversations in the world of social media. The story was first reported by the Associated Press on Tuesday, Jan. 31, highlighting that Komen would cease funding under new eligibility rules that precludes grants to […]