Macworld Innovates to Embrace iOS
Last week, I had the opportunity to attend Macworld|iWorld 2012 on behalf our client the Omni Group, a leading developer of productivity applications made exclusively for Mac OS X, iPhone and iPad. There was much to see during the show from gymnasts jumping on trampolines to showcase Polk Audio’s UltraFit sports headphones to the Silent […]
The Importance of Awards
Every February, I gear up to watch each and every major film nominated for an Academy Award. I fully trust these films will impress and entertain me because of the credibility bestowed by their nominations. They are, by the simple virtue of their selection, deemed to be the best. Everyone may not necessarily agree, but we come to know popular and successful actors, actresses, musicians and the like through these award-winning nominations and achievements.
Five Common Email Mistakes
Email is a primary form of communication for many professionals. What once was a casual correspondence now serves as the primary means for many people to share information. At Communiqué PR, we ensure we are developing clear messages when communicating over email. To do this, we recommend having someone else review your note. Having another […]
Our Client-Service Ethic
Recently I have been reflecting on Communiqué PR’s standard of practice and our philosophy around client service. Colleen Moffitt and I feel passionately about the topic and how we apply these standards. Here is how we describe our client-service ethic: 1. First and foremost, it means having a client-centered perspective, acknowledging the clients’ needs and […]
Learning From the Best: Top Brands Engage Fans With Google+ Hangouts
Not many social media tools enable a Syrian native living in America with his newborn baby to virtually see his family for the first time in 18 years. It’s now possible using Google+ and its new app “Hangouts,” a powerful way to connect people around the world using live multi-way video chats among up to […]
SOPA, PIPA and PR
On Wednesday, Jan. 18, 2012, the online world rose up against legislation being reviewed by Congress: the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). While everyone agrees preventing piracy and protecting IP are noble goals, Internet powerhouses like Wikipedia, Wired, Google and 60,000 other websites censored their homepages in what […]
Tips for Developing a Customer Survey
Today’s marketing communication professionals have a plethora of tools they can use to connect with current and prospective customers. Whether it is engaging in a strategic social media or PR campaign, hosting webinars or speaking engagements, or pursuing traditional marketing tactics, companies are often evaluating what the right marketing mix is to effectively reach their […]
Doing Well By Doing Good – Strategic Corporate Social Responsibility
There’s a lot being said about corporate social responsibility (CSR) and what companies are doing in the realm of corporate citizenship, philanthropy and social innovation. Today, as activist groups and the media increasingly hold companies accountable for their social actions, CSR has emerged as a key priority for business leaders. However, in order to be credible and effective, it’s important to perceive CSR as an opportunity to better the world while bettering your business, rather than as a damage control strategy or simply a publicity stunt to boost your image.
The Rise of Pinterest: Can It Benefit Businesses?
As communication professionals, it is our job to be savvy with the latest trends in social media. Beyond Twitter, Facebook and Foursquare, there are new social networking sites that are drawing a great deal of interest. Pinterest, a virtual bulletin board to share and organize images, is rapidly becoming one of the hottest social networking […]
Brand Awareness & Adoption: How Much Time Does It Take?
If you have had the opportunity to launch a new product or service, you know that creating a brand presence in a consumer’s mind takes time. How long it takes is different for every brand. Brand building takes time because you often have to change the prospect’s mind about an old brand and get them […]