We’re Adding to the Communiqué PR Team!
We are excited to announce we are adding to the Communiqué PR team. Currently, we are recruiting for a Senior Account Executive and an Account Manager. The complete job descriptions are included below for your consideration. If you are interested in being considered for either position, please email your letter of interest and resume to [email protected]. […]
The Council of PR Firms Code of Ethics
A couple of months ago I participated in a survey by the Council of PR Firms, which included a question about business ethics. It got me thinking about the topic and the importance of business ethics in our professional lives. According to Wikipedia, “Business ethics (also known as corporate ethics) is a form of applied […]
Standing Out in a Crowd: Marketing Lessons From Groupon
Groupon, like many start-ups of the 21st century, began with a unique idea. Its success came from distributing this idea using relevant technology, maintaining customer service, and consistently growing and developing its outreach. However, as with any well executed venture, other like-minded companies have begun saturating the market, leaving Groupon in a predicament that often […]
Social Media and Election Campaigns
Remember what life was like before we had cell phones? It’s hard to recall what we did without the constant ability to connect with people and more recently, the persistent ability to connect to information with the increase in smartphones. Social media is another innovation that’s fast becoming an engrained part of both our personal […]
Results for RPI: “Customizing” Key Messages and PR Plan to Announce a Strategic Company Acquisition
We recently started working with RPI, Inc., a leader in make-on-demand private label personalized products, such as photo books, greeting cards and stationery products, for mass and specialty retailers. As we began our engagement, it was fascinating to learn more about mass customization (the ability for a consumer to tailor a product’s appearance, features or […]
Executive Leadership Transitions and Achieving Coverage
Changes in executive leadership can be an exciting time for a company. Change often signals a continuation of momentum or the start of a new direction. These announcements are also interesting to media, who get to know executives in their given industries over time through numerous briefings and product announcements. Recently, Opscode, the leader in […]
How to Increase the SEO of Your Twitter Account
There are many uses for social media sites such as Twitter, and regardless of your objectives, gaining influence, followers and social connections will help you get there. Rarely does an organization create a Twitter account with no hope of being found or followed. One of the key ways to have your Twitter handle found and […]
Leadership in Public Relations & Marketing
Several weeks ago I was perusing the Puget Sound Business Journal and came across an article by Lynn Parker titled, “How to lead effectively and not just manage.” The headline immediately caught my attention, and as I read the article, which was orientated toward people running small businesses, I could not help but think how […]
Should Every Business Invest in Social Media?
A couple months ago I came across a really interesting read in The New York Times that posed a thought provoking question: should every business invest in social media? My initial reaction was, of course! While the level of investment should definitely vary depending on an organization’s size, goals, and about a million other variables, […]
Rovio’s Angry Birds Find Happiness on SwaddleDesigns Baby Products
What do Rovio’s Angry Birds, one of the world’s hottest and most popular entertainment and media brands, have in common with SwaddleDesigns®, an award-winning, Seattle-based baby product company? Beyond the common characteristics of loving and protecting their offspring, SwaddleDesigns and Rovio recently announced their definitive agreement granting SwaddleDesigns licensing and merchandising rights to produce Angry […]