Contact us

Guerrilla Video: Win or Waste?

It is hard to predict which videos will become an internet hit. Many marketers try to develop videos they think will go viral – and focus a lot of time on the quality of the video. However, oftentimes the videos that go viral are not those with the slickest production quality, but the ones with […]

A Lion’s Share of Media

In case you missed the buzz around town earlier this month, more than 15,000 members of Lions Clubs International (LCI) convened in Seattle for its 94th International Convention, one of the world’s largest annual conventions of its kind. It was the first time the annual convention was held in the Pacific Northwest, and specific to […]

Tweeting as a Brand: Do’s, Don’ts and Companies Worth Learning From

For many businesses today, creating a Twitter account is an imperative. According to Media Bistro.com, there are more than 300 million user accounts, so it’s not surprising that Twitter is an increasingly critical communication platform to drive sales, manage customer service and directly engage with consumers while presenting an open, authentic form of communication with […]

Making the Most of Your Email Signature

When was the last time you gave thought to your email signature? The other day I was searching for a specific email from a colleague to find an attached document. After sorting my emails by attachments, I quickly realized that every email from that individual showed as one with an attachment as he included an […]

Measuring ROI in Social Media

Measurement is one of the most important activities in PR. If you can’t measure success, then how do you prove the value that PR can add? Measuring the reach and impact of traditional media can be tricky all on its own. While you may land a story in the front page of The New York […]

Did you Get the Message? How Guerilla Marketing Can Be Effective For Business

“Guerilla marketing” is a way to generate buzz without instituting a hefty marketing budget. This method is oftentimes effective because it is attention-grabbing and easy to understand. Arguably one of the most famous guerilla marketing campaigns is the Oscar Mayer Wienermobile. The enormous hotdog-shaped car makes its way across the nation drawing attention from children […]

Managing Your Online Reputation

In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]

Sharing Content: How to Get Noticed

Think about the last video you watched on YouTube. Now ask yourself, how did you hear about it? Most likely, the video was shared by a friend, colleague or family member. Sharing is how we interact with those around us and create meaningful experiences. Just like a movie recommendation, we rely on those we trust […]

Making the Most of Business Travel: Peter Shankman’s Tips

While on a press tour in May, my client and I found ourselves with about five hours of time on a Monday morning in Washington, D.C. I suggested we find a coffee shop with free Wi-Fi and catch up on work and email, but my client had another idea. He suggested we do a bit […]