Social Media use Booming Among Older Adults
At Communiqué we often leverage social media platforms, such as Facebook and Twitter, for our clients to reach new and existing customers. While some may believe that social media is only used by a particular age, sex or gender, new research shows that adults over the age of 50 are adopting social media at a […]
Politics & Marketing Strategies – Same Game, Different Name
On Wednesday, I was lucky enough to get to attend a talk given by David Plouffe, President Obama’s political campaign manager and author of “The Audacity to Win.” As the visionary genius behind one of the most game-changing political campaigns in the history of this country, I went hoping to gather some tips for running […]
Tools for Fundraising
In June 2010, I wrote about how nonprofit organizations are using social media to achieve their fundraising goals. Today, I want to expand on this topic by sharing an article on Mashable that provides a list of 10 tools that make it easier for people and organizations to raise money. I found this article to […]
News Consumption Continues to Evolve Among Americans
The Pew Research Center for the People & the Press released a new report yesterday about how Americans get news. I was not surprised to see the percentage of Americans that “read a newspaper” and “listened to radio news” declined during the past 10 years. Similarly, the fact that a third of Americans indicated that […]
Maximize the Value of Your RSS Reader
In an industry like ours, where we read tons and tons of articles on a daily basis, the necessity of an RSS reader outranks many other tools in our arsenal. Each morning, I start my day by opening up my reader and sifting through the many articles hoping to identify industry trends and news that […]
Building the Buzz for a Store Opening
Communiqué PR was recently hired by Mud Bay, a provider of healthy foods, supplements and supplies for dogs and cats, to help promote its store openings on Mercer Island, Redmond and Gig Harbor. Mud Bay’s marketing objectives are to drive broad consumer awareness of these new locations as well as to build relationships with key […]
Are Product Reviews Still Relevant?
Prior to the arrival of mass blogging platforms, such as WordPress, Tumblr & Blogger, product reviews were the bread and butter of a new or updated product’s world debut. PR pros would enlist key reviewers from the most influential publications to honor an embargo, and in return, receive shiny new hardware or a snazzy software […]
Broken Embargoes: Is the End of the Embargo in Sight?
This week there have been two high-profile media embargos broken causing a firestorm of tweets and finger pointing. The two embargoes included the launch of Gmail’s Priority Inbox feature and Autodesk’s announcement that it will bring AutoCAD to the Mac platform. With the rise of social media and the 24/7 news cycle, it seems the […]
The Power of Blogs
Recently I came across an article on Mashable’s website entitled, “10 Tips for Corporate Blogging.” The article opens with the following statement, “In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more […]
Mashable Tackles the Future of PR and Social Media
Mashable recently interviewed a group of PR professionals to discuss the future of public relations and how they see social media changing the industry. Specifically, they tackled how social media will impact “the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, […]