The Resurgence of Public Relations
Just a little over a year ago I graduated from Washington State University with a degree in public relations. While I learned a lot about the PR world and am grateful for the opportunity, not one of my classes focused on social media. Interestingly, after a quick scan of this year’s course catalog, I still […]
Lessons from NPR’s Survey of Its Facebook Fans
In an effort to get to know its Facebook Fans better, NPR recently asked them to participate in a survey. The news outlet’s goal was to get to know its more than one million fans better – and the survey was overwhelmingly successful in helping it achieve this goal with more than 40,000 people participating. […]
Renting vs. Buying Textbooks – Which Option Really Costs Less?
A lot has changed about college since I attended the University of Puget Sound years ago. And while students today are much more digitally-focused – with e-mail, social networks, online news and more – the reality is most textbooks are not yet available as e-books. This means students will still need to search out and […]
Ten Favorite Business Books
Our blog post on the Best Small Business blogs was so popular that we decided to develop an article about favorite business books. Our survey was not scientific. It is a compilation of books we recently read and found valuable, along with recommendations from other business people and entrepreneurs. We hope if you pick up […]
Nielsen Study Says Social Networking, Online Games and E-mail Dominate Online Activities
Remember when the first thing you did in the morning was make coffee and sit down with the daily newspaper or tuned in to your local TV news? Now it seems more and more the first thing we do in the morning is log on to our computers and check Facebook, Twitter and e-mail to […]
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social […]
What I’ve Learned from Working at Communiqué PR
It’s hard to believe that I’ve been with Communiqué for a little more than two years – it’s been a great experience and I’ve learned so much. However, on Aug. 12 I will be leaving the company to pursue new opportunities in New York City. I thought I’d take some time to reflect on what […]
Facebook Aims to Help the Public Relations Industry
We talk about Twitter and its role in public relations a lot on the Communiqué blog. While we believe Twitter is a great tool and can be used to reach millions of people almost instantly, it is important not to ignore the biggest social media platform, Facebook. It not only dwarfs Twitter in the number […]
Will WikiLeaks Impact Journalism?
The recent leak of thousands of reports surrounding the war in Afghanistan has become the focus of much discussion over the past couple of weeks. Not only the validity of these reports and the ramifications the information could have for the government, but also how technology’s role in assisting with the release of information will […]
Measuring the Value of Social Media
We often get asked by our clients, “how can you measure the value and success of social media?” There are many tools that can track social conversations, capture data around who’s driving these conversations and measure the conversation’s influence. However, it can be a challenge to understand how this information is impacting an organization (i.e. […]