The Civil Beat: Is this the Future of News?
As print newspapers around the world are merging or moving to online-only versions, eBay founder and Hawaii resident, Pierre Omidyar is looking to develop the next generation of online news. According to a story we heard on April 22 on NPR, Omidyar is creating a subscription-only online news website for residents of Honolulu, called the […]
Social Media Contests Have the Power to Drive Massive Awareness and Engagement
We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence […]
Exclusives: Are They Still Relevant?
Offering a reporter an exclusive story is a time-honored agreement in which a company or PR firm offers a piece of noteworthy news or interview exclusively to one publication or media outlet to publish. But with the current shift in the media landscape coupled with the rise of social media significantly increasing the demand for […]
“Discover Cooking with Lavender” Gains Traction
Back in February we told you about a new cookbook we helped launch called “Discover Cooking with Lavender” by Seattle-based author Kathy Gehrt. The book takes readers on a culinary adventure into the world of lavender and features 75 unique recipes spanning seasonings, drinks, savory dishes and sweets. To help create buzz and drive sales […]
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written […]
Best of the Best: Social Media Conferences
A client recently approached Communiqué PR for a recommendation on the best social media conferences. His goal is to learn more about techniques and best practices for leveraging social media to better engage customers with blogs, social networks and video. He recognized he has a lot to learn as he continues to migrate from traditional […]
The Story Arc
Throughout human history, stories have been a fundamental way in which we connect with people and think about the world. As children, we grow up hearing stories and as we get older, begin sharing stories of our own. Stories are an essential part of child development, and if done correctly, hold our attention as adults, […]
“Strategic Public Relations” Now in Paperback
Today’s business leaders, marketing executives and PR practitioners are working to understand how to utilize the latest wave of social media tools in order to increase sales, drive awareness and build buzz. Jennifer Gehrt and Colleen Moffitt, founders of Communiqué PR illustrate how to effectively maximize the impact of tools and tactics through a strategic […]
Thoughts on Feature Writing
At Communiqué PR we do a lot of writing. We write press releases, case studies, company messaging and contributed articles. In fact, during the past several months we have written articles for clients that have been published in more than 20 industry or business magazines or daily newspapers. (Please e-mail me if you’re interested in […]
What is More Important: Providing Value or Being Liked?
Last month, I read a blog post that really resonated with me about the difference between being liked and being valued. As the author of the post states, clearly the two are not mutually exclusive, but must be prioritized. The author explains in his post, “When you focus on being valued first and liked second, […]