Could Mobile Apps Be a Driving Force in Customer Engagement for SMBs?
Many people believe 2010 is the year of the mobile app. A recent report from analyst firm, Gartner states consumers will spend $6.2 billion in 2010 in mobile application stores. The increasing penetration of smartphones, coupled with the recent release of the Apple iPad is fueling additional buzz around mobile apps. It is interesting to […]
Accessing News: The Changing Face News
With the ascent of online news sources and the advent of social media, news is becoming portable, personalized and participatory. Now more than ever, people are accessing multiple media platforms to get their news. Recent findings from the Pew Research Center prove that “The overwhelming majority of Americans (92%) use multiple platforms to get news […]
Marketing at Mud Bay
The other morning I had the opportunity to catch up with my former manager and mentor Brad Stevens. At the end of 2009, Brad left Starbucks after seven years with the company where he served as vice president of U.S. Marketing and their first head of Customer Relationship Management, to join Mud Bay, a provider […]
Facebook Fan Growth
We recently did some research to identify companies with more than 250,000 Facebook fans. The results were interesting. Some brand name companies (or organizations) fell significantly short of our expectations – while others have significantly more than 250,000 fans. While we know fans will come and go, we thought it would be fun to compile […]
Mobidia Provides Perspective on Mobile Network Congestion
To highlight the looming concerns surrounding the growth in mobile data traffic and showcase the solutions available to operators to address this issue, Communiqué PR recently placed three contributed articles in prominent mobile wireless industry publications for Mobidia. These articles enabled Chris Hill, vice president of marketing with Mobidia, to share his perspective on network […]
The Golden Age of Op-Eds
Chas Edwards, publisher and chief revenue officer at Digg, believes “we are living in the golden age of op-eds, thanks to Twitter, Word Press and Facebook.” I agree with Chas that social media gives everyone a platform to share a point view, but what about traditional op-ed articles in newspapers? Are they dead or alive? […]
Thoughts on Corporate Social Responsibility
Recently Ellen Petry Leanse, head of enterprise marking communications with Google, sent me an article entitled “Leadership in the Age of Transparency,” published by Harvard Business Review (HBR). Ellen was on a panel I chaired at Enterprise Social 2.0 in Amsterdam and the article supported many of the remarks made in January by Ellen and […]
Facebook Applications & Strategic Communications
As the lines between traditional public relations and social media blur, we have been thinking about how our clients can leverage custom Facebook applications to drive awareness and engagement of their products and services. We did some research to get a handle on new apps for Facebook and asked people to tell us which ones […]
Reaching the Historically Underserved
Many companies and organizations struggle with how to best reach historically underserved communities. However, many organizations need to reach the communities if they are going to initiate change, drive new behaviors and educate people. Consider the work of our first lady, Mrs. Obama. She has a strong commitment to curbing childhood obesity and recently has […]
Digital Reporting Continues to Change the Face of Journalism
On Monday, the New York Times ran an interesting article on a recent presentation at SXSW called, “Process Journalism: Getting it First While Getting it Right.” The panel included reporters Robert Mackey from the New York Times, Monica Guzman of SeattlePI.com, blogger Jesus Diaz with Gizmodo.com, Will Sullivan from Journerdism.com and Moka Pantages of the […]