Twitter Etiquette
A recent article in CIO Magazine describes a key aspect of Twitter: etiquette. The article says, “the Twitter community has its own set of unwritten guidelines – or etiquette – that dictates good (or bad) behavior on the service. Some people call it Twittequette.” For newcomers, learning the right way to engage the Twitter community […]
Tips for Working With Broadcast Reporters
Last week we had the opportunity to sit down with a local broadcast reporter and secured her perspective on current trends within broadcast media and offered tips for working with broadcast reporters. Below I have outlined some of the information from that discussion. Trends The economy is affecting broadcast media. There has been wide coverage […]
Writing a Book: The Pros and Cons
Thinking about writing a book? This is a terrific way to establish thought leadership in your industry and share your ideas. A book builds credibility for yourself and your company, attracts broad publicity and provides opportunities to engage the media. But while writing a book can have some tremendous benefits, it is no small task […]
The Power of Twitter
Twitter, a microblogging and social media site, is continuing to gain popularity thanks to its open design and dedicated followers. A recent survey from Compete.com found that Twitter is the third largest social media site in the country when measured by total page views, and although it only has about six million unique visitors, it […]
Economy Threatens Children’s Health
Today the Seattle Post-Intelligencer published an op-ed article by Dr. Thomas Hansen, CEO of Seattle Children’s Hospital, which discusses how the steep rise in children with chronic illnesses over the last 50 years is pushing hospital executives to closely monitor and incorporate disease trajectories into the strategic planning. The article, located on page a13 of […]
Media Buzz About Big Canvas
Over the past few months, Communiqué has had the opportunity to work with Big Canvas Inc. to secure coverage of its iPhone applications. Big Canvas is a creative developer of applications for the Apple iPhone. Beginning with its flagship application PhotoShare, Big Canvas applications have been growing in popularity and generating buzz because they allow […]
PR in a Recession: How Organizations Can Continue to Derive Business Value From PR
Every day we hear news about the recession: the current state of consumer confidence, how many people are being laid off and how the economy is impacting various industries. PR is certainly no exception. A recent PRWeek article reports that many companies are asking their PR agencies to go on hiatus this year in an […]
Big Fish Games’ Hiring Makes for Good News
We have all seen the news regarding our suffering economy, both nationally and locally. “Company now targets 20% workforce reduction; more layoffs are possible,” “Boeing Layoffs Swell to 10,000,” “Starbucks to lay off 6,700, Close 300 Stores.” These are just a few of the headlines from recent news. While we will continue to be bombarded […]
Helpful Marketing Blogs
Marketing and public relations go hand in hand, and it is important to understand both disciplines when considering how to best reach your customers. Creating synergy between marketing and PR is one of the best ways to achieve business goals and communication objectives, and successful PR campaigns will often include some marketing aspects. As we […]
Is Your News Really Newsworthy?
A variety of elements determine the newsworthiness of an announcement. As many newspapers and magazines continue to see a decline in readership, they are increasingly looking to achieve relevance with their audience and are striving to publish articles that have a high news value and can capture the interest of their readers. In order to […]