Lessons From the Royal Family: The Importance of Informed PR Counsel in Times of Crisis
It may seem like a no-brainer: When enduring a public crisis, one must yield to the counsel of an experienced and knowledgeable PR team to protect your image and avoid bad press. Yet the recent fall from grace for Prince Andrew, the British Duke of York, shows that what may be evident to the public […]
Modern Multitasking: How to Increase Productivity by Shifting Your Approach to Project Management
Recently, I was faced with the question, “When was the last time you multitasked?” Although a seemingly straightforward question, I found it difficult to answer. Multitasking is defined as doing more than one task at the same time and can result in the feeling of increased productivity. However, research has shown that our brains are […]
The Magic Number for Posting Content to Your Company Blog
HubSpot recently shared perspective on how often to publish posts to a company blog. This is something we often discuss with our clients, so I was interested to see what HubSpot revealed. As a business, we maintain our own blog, which is a significant investment of resources. Since the start of 2019, we’ve published two […]
Five Characteristics of Strong PR Professionals
Starting a new job can be intimidating for anyone. For me, it was challenging as I undertook the position of intern at Communiqué PR because I had never worked in the public relations industry before. I took a leap of faith after taking one communications class on public relations and decided to apply to Communiqué […]
Score More Presentation Points With These Public Speaking Tips
Public speaking can be uncomfortable, especially in front of a large group. Spokespeople want to do a good job. But the stakes can seem high – winning new business, securing funding, keynoting an industry event – and the time to prepare oftentimes gets squeezed into less time than is optimal. Preparation tends to focus on […]
Does Creativity Belong at Work?
I had a job interview once where the interviewer told me, “I don’t think this is what you’re looking for. You can’t be creative here.” I was perplexed by his response to my enthusiasm for thinking outside the box and challenging the norm. I wanted to explain that he misunderstood what I meant when I […]
Spaceflight Prepares for Additional Launches in 2019
Spaceflight, a rideshare service and mission management provider, has had an incredibly busy 2019 and though we’re nearing the end of the year, the company has no plans to slow down. Spaceflight has had an exciting 12 months, closing 2018 with its historic SSO-A mission, launching a record-breaking 64 satellites to space. Since then, the […]
Earned Media Trumps Paid Media in the Age of Consumer Distrust
Consumers’ distrust in the media is on the rise. Cision’s latest State of the Media Report showed 63% of journalists think the public has lost trust in the media over the past year. Among fake news, misinformation campaigns and native advertising, consumers increasingly question the validity of what they read online. Not surprisingly, the report shows […]
The Horrors of PR: 5 PR Lessons We Learned From Classic Horror Movies and TV Shows
With Halloween upon us, we’re getting into the spirit of the season and have our favorite scary movies and TV shows on our minds. Can you blame us? Horror movies are packed with breathtaking, spine-tingling, heart-stopping fun. Few things can top a good, hearty scare this time of year. And not only that – the […]
Resurgence of ‘Super Users’ and Leveraging These Audiences in Your B2B Marketing Strategies
In public relations, identifying a company’s target audiences is a foundational step to ensure the right messages are reaching the right people. Defining target audiences also helps to provide clarity and direction throughout nearly every area of a marketing campaign (e.g., plan and strategy development, content mapping and development, media outreach, social media, etc.). Ultimately, […]