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SWOT Analysis Unpacked: How to Strategize for Better Business Outcomes

One of the most useful strategic-planning tools for any business is conducting a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. This technique is used to guide planning and decision making by identifying four key components that factor into meeting your business objectives. A foundational element of our strategic planning at Communiqué PR is to consider […]

What PR Professionals Should Know About Satellite Radio

Every morning as I slog my way through Seattle traffic, I am thankful I have satellite radio. Like many other commuters, I enjoy listening to my own collection of music and podcasts. However, my least favorite morning ritual is the task of organizing playlists and picking songs on my hour-long drive to work. With the […]

HNTB’s Work on One Smart Tunnel

On Monday, Feb. 4, 2019, the Washington Department of Transportation (WSDOT) opened the new SR 99 Tunnel, which was designed by our client HNTB Corporation. It was a historic achievement for our city as the tunnel is more than 2 miles and provides drivers with state-of-the-art safety features, making it one of the safest tunnels […]

From Seattle’s Tech Hub, BitTitan Drives Thought Leadership Among Industry Titans

When surveying Seattle’s tech landscape, the view can be both dizzying with opportunity and daunting with intimidation, as the list of industry titans is extensive and robust. There are, of course, tech giants such as Microsoft, Amazon and Google. There are also countless ambitious and innovative startups with which to fend, such as Blue Origin, […]

Spaceflight Made History With Record-Breaking Launch

At the end of last year, our client Spaceflight, the leading mission management and launch service provider, launched the largest number of satellites ever from a U.S.-based launch vehicle – a historic achievement that was years in the making. The first-of-its-kind mission, named SSO-A for the orbit it was launching to, was dedicated to smallsats. […]

Media Q&A: Rob Smith, Seattle Business Magazine

The Communiqué PR staff recently had the opportunity to sit down with Seattle Business Magazine’s new Editor-in-Chief, Rob Smith, to discuss his vision for the magazine. Smith has overseen several prominent business publications in the Pacific Northwest. We look forward to what his dynamic leadership style, and his depth of regional business knowledge, will bring […]

Dealing With Data in Public Relations

If you’re willing to use a data-driven PR strategy, the payoff can be immense. After all, the most important currency in today’s world is data. But for most business clients, raw data can be confusing, and almost impossible to understand out of proper context. With the development of modern technology, data is becoming easier to […]

Integrating PR With Affiliate Marketing Campaigns

Any avid Instagram user is likely familiar with hearing, “Swipe up here, don’t forget to enter my code,” as they tap through their Instagram Stories. In fact, in 2017, Instagram updated its settings to allow all business accounts with 10,000 or more followers to add links to Instagram Stories. By adding the link feature, businesses […]

The Blackbox of Pitching Media

As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on […]