Contact us

Submitting Content to The Washington Post

The Washington Post (WaPo) is one of the most highly respected papers in the country. Founded in 1877, it is the largest paper published in Washington, D.C., and has received countless Pulitzer and Worth Bingham prizes. Securing content in WaPo is a PR professional’s dream, but often unattainable. If you throw an email pitch at […]

Best Practices for Summarizing Qualitative Research Findings

One of our client’s recently asked us to help with a research project to learn more about staff perceptions. Our ultimate goal was to discover staff attitudes and beliefs articulated in their own words. To gather this qualitative information, we decided to do one-on-one interviews, as opposed to a focus group, because we were interested […]

The State of the Media According to Pew

For nearly 15 years, Pew Research Center has distributed an overview of the state of the media, analyzing different forms, target audiences and consumption. It also looks at how media organizations are performing as businesses, analyzing outlets’ ability to capture attention as well as revenue. Rather than issuing one report, Pew distributes eight separate fact […]

YTD Results for Delta-Q Technologies

With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as […]

Who’s the Boss?

The Wall Street Journal (WSJ) recently published an article highlighting how the management structure of top-heavy companies can be challenging for employees and often leads to inefficiencies. For many workers having more than one boss causes frustration and confusion in the office. The article supports this claim by citing results from a Gartner survey that […]

How to Avoid Being a Journalist’s Worst Nightmare

Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch […]

The Culture Map – a Guide to Understand Various Business Cultures

I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how […]

YTD Results for A Place for Mom

Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, […]

Round-up: Advice for Selecting a PR Firm

Earlier this month, I fielded an email from an early-stage CEO planning an announcement about the debut of his company and gathering information to inform his process and selection of a public relations partner. In responding to his email, I realized we have written on the topic of firm selection over the years several times […]