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Spring Cleaning PR Pro Style

Ahh, spring ‒ flowers are blooming, birds are singing, allergies are emerging, and clutter is accumulating! I’m not just talking about the junk in your closet ‒ public relations “clutter” tends to build up throughout the year and can inhibit your ability to produce effective PR results. Give the same attention to your PR strategy […]

Benefits of Offering Multiple Spokespeople in Your Pitch

As a general rule of thumb in PR, every pitch should offer a dedicated spokesperson. Without losing sight of the foundational steps of ensuring your listed spokesperson is approved to speak on behalf of the company and prepared to speak to your pitch, consider the benefits of offering multiple spokespeople. This strategy is particularly helpful […]

Content – A Sometimes Overlooked Business Asset

What do you think of when you think of business assets? Many of us are likely to cite the more tangible things a business owns: computers, desks, equipment, even factories. Some people may see staff or employees or the company’s brand and reputation as assets. But what about the content that a company creates? This, […]

Mirror Mirror: Value Review Programs and Taking Time for Self-Evaluation

Every March, Communiqué PR (CPR) kicks off its annual review process. During this time, each full-time employee conducts a self-evaluation where we review the core areas of our day-to-day roles and responsibilities and assess our performance over the past year. In this review period, we also share peer reviews and set goals that echo our […]

Anyone Can Lead: Takeaways From Harvard’s Professional Development Training

I recently had the opportunity to go back to school and attend a professional development course at Harvard University’s Extension School. The specific course I participated in was Managing Yourself and Leading Others and entailed two full days on Harvard’s campus with a very diverse group of about 50 individuals. The course was incredibly valuable, […]

AP Style: Updates to the Writer’s Bible

Where do even the most experienced writers turn to when they are stumped?  The Associated Press (AP) Stylebook. Sometimes referred to as the gold standard for journalistic writing, the AP Stylebook is updated every year as language used in media, food, sports, business, and more changes to better reflect our dynamic society. As we patiently […]

7 Ways Your Pop-Up Shop Can Make an Impact with Consumers

Pop-ups have surged in popularity in recent years, and it’s easy to understand why. With retail space at a premium and online retailers looking for a brick-and-mortar presence, pop-up shops have become a tried and tested business strategy. It’s no secret that pop-up shops can help fuel consumer engagement. Below are seven ways brands can leverage pop-up […]

Procrastination: How to Prevail When You Feel Blocked

Today I came across a fun infographic with 20 tips to conquer writer’s block published by PR Daily and began thinking about the steps I take when I feel stuck on a project. Given that none of my personal best practices were listed in the article, I thought I’d share them here. Best Practice #1: […]

But Why? The Value of Reassessing Company Messaging

Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]