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2018 Edelman Trust Barometer Reports Record-Breaking Drop in Trust in the U.S.

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered a record-breaking drop in the survey’s 18-year history. No country saw steeper declines than the U.S., with a 37-point drop in trust across all institutions. While the survey provides deep insight into the polarization of trust in business, government, NGOs and media […]

Rule 40: How the World’s Largest Stage Stays Focused on Athletes and Competition

Currently athletes from around the globe are competing on the world’s largest stage—the Olympic Games. The opening ceremonies in Pyeongchang brought in 27.8 million viewers. For the 2016 Rio Olympics, the International Olympic Committee (IOC) estimated that half of the world’s population, roughly 3.6 billion people, would watch at least one minute of the games. […]

Turning the Tide: P&G’s Response to the Tide Pod Challenge

Recently, it’s become apparent that people will do just about anything, no matter how dangerous, to become internet-famous. Who could have guessed that eating highly concentrated packets of laundry detergent – an activity that can possibly kill you – would become an internet sensation? For those who are not yet aware, the Tide Pod Challenge […]

Ethics in Communications

At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]

Learning How to Learn: The Chunking Puzzle

I recently started an online course through Coursera called “Learning How to Learn,” after a colleague recommended it. While there are no shortcuts that completely revolutionize the way that we learn new information, there are several tips and tricks that people can employ to enhance their pursuits. For me, my biggest breakthrough came in the […]

‘Sorry, I Was on Mute’ | Tips for Leading an Effective Conference Call

As a PR professional, it’s commonplace to have regular conference calls with clients and colleagues. They can be a productive and efficient way to hold a meeting, especially for those who would otherwise have to travel to attend. However, if the call is not conducted in a professional and organized manner, it can be a […]