Supporting Delta-Q Charge the Lithium Battery Industry
For nearly four years, Communiqué PR has been working with Delta-Q Technologies (Delta-Q) to help achieve its communications objectives and raise awareness of its battery-charging solutions for electric-drive vehicles and machines. From industrial floor cleaners to sport and utility vehicles, Delta-Q continues to transform the battery-charging market by providing solutions that allow original equipment manufacturers […]
In Defense of Fun Fun Fun in the Workplace
While it seems counterintuitive, the idea of “fun” in the workplace is actually pretty divisive. There’s always at least one overly enthusiastic member of an office “Fun Committee” who is just a little too excited about organizing the next happy hour, or potluck, or ping pong tournament (“Cake in the break room for Karen’s birthday!!!!!”). […]
Measuring the Value of PR
In our data-driven world, it’s a challenge to show dollar-for-dollar the value of PR as it is a bit less tangible than other services. Ultimately all clients want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you […]
The Importance of Investigative Journalism
As we can see from this week’s CBS “60 Minutes” segment The Whistleblower and the Washington Post’s article The Drug Industry’s Triumph Over the DEA, investigative journalism continues to have a significant impact on public perception and people’s careers. Hopefully it will also have an impact on future laws. In case you missed it, the […]
Social Media During Natural Disasters
With the flurry of recent hurricanes – Harvey, Irma and Maria – many people are still facing the harsh reality of their aftermath. It’s nearly impossible to prepare for weather of this magnitude, which is why these hurricanes were especially dangerous. Scientists and researchers feared that these storms would be some of the most powerful […]
Spaceflight Reaches Two Impressive Milestones in One Week
Last week was an eventful one for our client, Spaceflight Industries, announcing two important milestones for the company’s satellite rideshare and mission management service, Spaceflight. The first announcement revealed that Spaceflight had been awarded its first contract from NASA Kennedy Space Center Contract (KSC) for launch and integration services. The multi-year contract covers launch services […]
Truth in the Age of Digital Fakery
In late September, I had the opportunity to participate in a compelling dinner salon discussion with a handful of local technology and business leaders hosted by Intentional Futures. The topic of discussion focused on “the fight for truth” and how news organizations can combat fake information in light of new technologies. The fight for news […]
Does AI Have a Future in PR?
Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]
Circle Back and Ping Me When You Have Bandwidth: Trying to Cut Through the Jargon and Buzzwords in Tech PR
Last week I was trying to make plans with a friend and suggested he “ping me” when he had a better sense of his schedule. “What’s ping?” he asked. “Is that a new app or something?” That’s when it hit me. I had become a corporate buzzword abuser. I “circle back” with reporters. We strive […]
Next Week’s GeekWire Summit – Will You Be There?
The local tech community will come together again next week for the annual GeekWire Summit to hear from leaders of known brands including Amazon, Microsoft, Starbucks and Zillow, as well as lesser known experts who are driving change through technology. The conference agenda, which runs Monday from 8:30 a.m. to 4:30 p.m. and Tuesday from […]